Director, Analytics & Media Insights

Starcom; Chicago (IL); On-site; USD 135,000 - 194,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World program

Tuition Assistance

Job summary

Starcom is seeking a Director of Analytics to serve as the main contact for digital media measurement across client brands. You will lead a team, apply data and analytics to answer business questions, and drive data visualization and storytelling to inform media planning and buying.

We value executives who can mentor teams, collaborate with clients, and set strategic vision while executing measurement initiatives that optimize campaign performance.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, sociology, or consumer insights preferred.
• 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising analytics.
• 4+ years of people management experience with progressing responsibilities.
• Experience with traditional and digital media advertising effectiveness and data visualization tools.

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision.
• Lead data-centered learning initiatives to inform optimizations and future plans.
• Communicate opportunities, learnings and recommendations with authority and credibility.
• Lead discussions around KPI development and technology integrations.

Skills

Leadership

Communication

Project management

Analytical thinking

Excel proficiency

Presentation skills

Stakeholder management

Education

Bachelor’s degree in marketing/advertising or related field

Tools

SAS

R

Python

Tableau

GoodData

Datorama

SQL

Job description

Starcom is seeking a Director of Analytics to serve as the main contact for digital media measurement across client brands. You will lead a team, apply data and analytics to answer business questions, and drive data visualization and storytelling to inform media planning and buying.

We value executives who can mentor teams, collaborate with clients, and set strategic vision while executing measurement initiatives that optimize campaign performance.