VP, Analytics & Data Strategy (Hybrid)

Net Conversion; Chicago (IL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Unlimited PTO

Hybrid work schedule

7 weeks Paid Parental leave

Job summary

Net Conversion, a data-obsessed marketing and analytics agency, seeks a highly experienced Vice President of Analytics to lead advanced analytics and media analytics functions. The role requires deep media landscape knowledge and a proven track record in translating data into strategic business insights.

You will manage and mentor a team of analysts, partner with senior leadership, and drive data-driven decisions across marketing, media investment, and brand initiatives.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or related discipline.
• 12+ years of analytics experience with at least 5 years in a leadership role.
• Extensive experience in the media industry with OTT, streaming audio, display, social, and search; offline channels a plus.

Responsibilities

• Strategic Leadership: Develop and execute the company's analytics strategy, aligning with business objectives.
• Team Management: Lead, mentor, and grow a team of analytics professionals.
• Oversee Media Analytics across Linear TV, OTT, DRTV, CTV, Display, Social, and Search.
• Web Analytics & Implementation direction and support for clients.
• Advanced Analytics & Modeling using MMM, A/B testing, multivariate testing, and holdout experiments.
• Cross-Functional Collaboration with Marketing, Media Investment, and Brand.
• Data Governance & Technology for data quality and privacy.

Skills

Analytics leadership

Media analytics

MMM interpretation

Test design & statistics

Web analytics platforms

Data visualization

Communication skills

Leadership experience

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

Job description

Net Conversion, a data-obsessed marketing and analytics agency, seeks a highly experienced Vice President of Analytics to lead advanced analytics and media analytics functions. The role requires deep media landscape knowledge and a proven track record in translating data into strategic business insights.

You will manage and mentor a team of analysts, partner with senior leadership, and drive data-driven decisions across marketing, media investment, and brand initiatives.