VP, Performance Analytics & Data Strategy

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 168,150 - 241,605; Full time

Benefits offered by this job

Paid family care

Adoption/surrogacy support

Pet adoption assistance

Wellness programs

Tuition assistance

Flexible time off

Job summary

Starcom seeks a Vice President of Analytics to lead our client-facing analytics team, focusing on performance analytics across paid media. You will define questions, drive methodologies, and deliver data-driven insights in support of healthcare, consumer brands, and retail clients.

The role requires strong leadership, client partnership, and expertise in measurement frameworks and KPI definitions to inform media investments and optimization strategies.

Qualifications

• 10+ years experience in media analytics with progressive leadership responsibilities.
• Bachelor’s degree preferred, preferably in advertising, marketing, business, statistics, or similar discipline.
• Experience with performance media analytics.
• Excellent project management, organization, leadership, presentation and communication skills.
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI.

Responsibilities

• Lead performance analytics (including paid social and search media analytics).
• Consult with clients to define and answer their most important business questions, advising on data usage for media investments.
• Drive data-driven decision making across marketing investment planning.
• Provide thought leadership and expert analytics methodology for client questions.
• Lead measurement framework development and define media KPIs linked to business objectives.
• Package and evangelize data and analytics work to show impact and actions.
• Collaborate with internal teams to deliver high-quality client deliverables.
• Serve as primary lead for brand teams on campaign measurement development and implementation.
• Guide investment and planning teams to deliver data-driven marketing decisions.
• Align with client media teams on strategy, measurement, and optimization plans.
• Develop, manage, and mentor the analytics team.

Skills

Leadership

Analytics

Marketing research

Consumer insights

Digital advertising analytics

Project management

Communication skills

ROI methods

Traditional media

Digital media measurement

Education

Bachelor’s degree

Job description

Starcom seeks a Vice President of Analytics to lead our client-facing analytics team, focusing on performance analytics across paid media. You will define questions, drive methodologies, and deliver data-driven insights in support of healthcare, consumer brands, and retail clients.

The role requires strong leadership, client partnership, and expertise in measurement frameworks and KPI definitions to inform media investments and optimization strategies.