VP, Paid Media & Performance Growth

Viralnation; Stati Uniti; In loco; USD 250.000 - 450.000; Tempo pieno

Descrizione del lavoro

Viral Nation in the United States is seeking a strategic and hands-on Vice President, Paid Media to lead our paid and performance marketing efforts across social, search, retail media and programmatic. You will shape strategy, drive growth, and ensure execution excellence with AI-driven optimization.

In this role, you will build and mentor the team, evolve offerings, collaborate with data science and engineering, and align resources to maximize profitability and client outcomes.

Competenze

• 10+ years in digital communications and paid marketing leadership.
• Proven track record building and growing paid media teams.
• Experience delivering client programs with measurable outcomes.

Mansioni

• Oversee strategy, performance and growth of paid media programs.
• Lead AI/ML-driven bidding strategies and optimization initiatives.
• Mentor the team and evolve service offerings and processes.
• Collaborate with data science, engineering and client teams.
• Align resources to support profitability and scalable growth.

Conoscenze

Digital marketing strategy

People management

Client programs

Social media platforms

Analytics reporting

Strumenti

Meta Ads

Google Ads

TikTok Ads

Programmatic

Descrizione del lavoro

Viral Nation in the United States is seeking a strategic and hands-on Vice President, Paid Media to lead our paid and performance marketing efforts across social, search, retail media and programmatic. You will shape strategy, drive growth, and ensure execution excellence with AI-driven optimization.

In this role, you will build and mentor the team, evolve offerings, collaborate with data science and engineering, and align resources to maximize profitability and client outcomes.