VP, Performance Marketing (Paid Media)

Viralnation; United States; On-site; USD 250,000 - 450,000; Full time

Job summary

Viral Nation in the United States is seeking a strategic and hands-on Vice President, Paid Media to lead our paid and performance marketing efforts across social, search, retail media and programmatic. You will shape strategy, drive growth, and ensure execution excellence with AI-driven optimization.

In this role, you will build and mentor the team, evolve offerings, collaborate with data science and engineering, and align resources to maximize profitability and client outcomes.

Qualifications

• 10+ years in digital communications and paid marketing leadership.
• Proven track record building and growing paid media teams.
• Experience delivering client programs with measurable outcomes.

Responsibilities

• Oversee strategy, performance and growth of paid media programs.
• Lead AI/ML-driven bidding strategies and optimization initiatives.
• Mentor the team and evolve service offerings and processes.
• Collaborate with data science, engineering and client teams.
• Align resources to support profitability and scalable growth.

Skills

Digital marketing strategy

People management

Client programs

Social media platforms

Analytics reporting

Tools

Meta Ads

Google Ads

TikTok Ads

Programmatic

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Vice President, Paid Media

The Vice President, Paid Media works directly with senior team members to flawlessly execute the strategy built to meet client goals. You will lead the strategy, performance and growth of Viral Nation's paid and performance marketing business, driving measurable client results across paid social, search, retail media and programmatic. Combining strategic leadership with hands‑on expertise, this leader will strengthen campaign execution, advance AI‑driven optimization and measurement, and connect creator‑led content with performance marketing. They will also develop the team, evolve processes and service offerings, and align capabilities and resourcing to support operational efficiency, profitability and sustainable growth.

Responsibilities

• Oversee all current accounts and projects to ensure successful completion, while directly managing and executing key initiatives that require advanced expertise in performance marketing and e-commerce;
• Lead the integration and utilization of AI/ML-driven bidding strategies, budget pacing tools, and campaign automation systems to enhance performance at scale;
• Lead technical audits of client accounts to identify inefficiencies, underutilized features, and platform innovations across Meta, Google Ads, TikTok, Amazon, and programmatic platforms;
• Collaborate with data science and engineering teams to evolve internal reporting infrastructure, dashboards, and performance KPIs for real‑time decision‑making;
• Conduct a comprehensive assessment of the paid and performance business unit, including team structure, capabilities, processes, and workflows, to identify opportunities for improvement;
• Develop and implement an actionable operating plan that enhances processes, optimizes workflows, and aligns resourcing strategies with immediate and long‑term business objectives;
• Provide consistent leadership and mentorship to the team, aligning their efforts with the company's goals and fostering both their personal and professional growth;
• Regularly evaluate the team's strengths, areas for development, and alignment with the organization's strategic goals, providing detailed feedback and recommendations for individual growth and role optimization;
• Drive initiatives to align the team's operations with the company's overall strategy, ensuring a unified approach to achieving business objectives;
• Collaborate on the definition of solution offerings, go‑to‑market strategies, and the paid business model to ensure alignment with long‑term success goals while addressing any gaps in resources or capabilities;
• Develop and deliver a robust strategy and business plan, including recommended team structure, resourcing needs, capabilities, and budget allocations to support future growth and sustainability;

Qualifications and Skills

• 10+ years of experience predominantly in digital communications, paid marketing (Google, Bing, Social), project management, social media etc.;
• 5+ years of experience in people management and team development;
• Experience in developing and executing successful client programs;
• Direct experience with social media tools and platforms;
• Experience effectively delegating and implementing many tactical assignments and accurately judging and reviewing peers' work;
• Strong presentations skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft.

Compensation Philosophy

At Viral Nation, compensation is structured, performance‑led, and market‑aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check‑ins to ensure alignment with role expectations and impact.

AI in Recruitment

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates