Senior Performance Marketing Lead: Paid Social & Growth

Viral-Natio; Chicago (IL); On-site; USD 140,000 - 180,000; Full time

Job summary

Viral Nation seeks an Associate Director of Performance Marketing to lead cross-channel initiatives across paid social, paid search and programmatic. You translate client goals into high-performing campaigns while building a strong team and trusted relationships with senior stakeholders.

You will set measurement standards, forecast budgets, and pursue growth opportunities within a portfolio of clients, helping scale social commerce and retail performance while driving ROI and efficiency.

Qualifications

• 6+ years in performance marketing strategy, execution, and measurement across paid social as primary channel.
• 2+ years in people management with mentorship responsibilities.
• Proven ability to lead strategy across multiple complex client accounts.
• Strong measurement and attribution across owned, retail, and e-commerce outcomes.
• Excellent storytelling and ability to influence senior stakeholders.
• Highly organized with timelines, deliverables, and performance accountability.

Responsibilities

• Lead integrated performance strategy across a portfolio of clients, with emphasis on paid social and leading paid search and programmatic as needed.
• Manage and develop a team of Managers, elevating strategic quality and execution across pods.
• Own senior client relationships; serve as escalation point and trusted advisor.
• Owns the development of quarterly, semi-annual and/or annual business reviews.
• Set and uphold measurement, attribution, and QA standards across the portfolio.
• Lead the optimization of media budgets across accounts, using forecasting and reallocation to maximize ROI.
• Identify growth opportunities within your account portfolio and partner with leadership to expand scopes.
• Bring forward emerging capabilities (social commerce and TikTok Shop, new platforms, AI-enabled workflows).
• Create playbooks and principles to scale best practices and educate internal and client stakeholders.
• Partner cross-functionally with BI, Client Services, Creative, and Influencer teams for integrated delivery.

Skills

Performance marketing

Paid social

Paid search

Programmatic

Team leadership

Attribution

Forecasting

ROI optimization

Cross-functional

Executive stakeholder

Job description

Viral Nation seeks an Associate Director of Performance Marketing to lead cross-channel initiatives across paid social, paid search and programmatic. You translate client goals into high-performing campaigns while building a strong team and trusted relationships with senior stakeholders.

You will set measurement standards, forecast budgets, and pursue growth opportunities within a portfolio of clients, helping scale social commerce and retail performance while driving ROI and efficiency.