Senior Performance Marketing Lead - Paid Social

Viral Nation Inc.; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Viral Nation is seeking a Manager, Performance Marketing to own and execute cross-channel paid media strategies with a strong emphasis on paid social. You will translate client goals into media plans, optimize campaigns, and guide senior associates to deliver performance-driven insights and quarterly reviews.

You will mentor junior staff, manage client relationships, and collaborate with creative, strategy, and influencer teams to ensure alignment with platform best practices and business goals.

Qualifications

• 4+ years of performance-driven digital marketing experience.
• Expertise in paid social and paid search.
• Experience mentoring team members.
• Ability to lead multi-channel campaigns end-to-end.
• Strong understanding of attribution and measurement.
• Experience managing vendor relationships (Meta, TikTok, Google).
• Excellent client management and communication.
• Proficiency with Google Suite and project tools like monday.com.

Responsibilities

• Lead development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
• Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
• Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
• Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
• Collaborate with Sr. Associates to develop performance driven insights, recommendations.
• Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
• Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
• Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
• Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
• Own final campaign QA and establish QA standards and tracking frameworks across your team.
• Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals.
• As needed, support new business pitches and contribute to process improvement and thought leadership.

Skills

Paid social

Paid search

Programmatic

Mentoring

Campaign optimization

Attribution

Client management

Communication

Google Suite

Tools

Google Suite

monday.com

Vendor relationships

Job description

Viral Nation is seeking a Manager, Performance Marketing to own and execute cross-channel paid media strategies with a strong emphasis on paid social. You will translate client goals into media plans, optimize campaigns, and guide senior associates to deliver performance-driven insights and quarterly reviews.

You will mentor junior staff, manage client relationships, and collaborate with creative, strategy, and influencer teams to ensure alignment with platform best practices and business goals.