VP of Paid Media & Growth Strategy

Viral Nation Inc.; United States; On-site; USD 140,000 - 210,000; Full time

Job summary

Viral Nation seeks a visionary Vice President, Paid Media, to lead strategy, performance, and growth of the paid and performance marketing business. This role drives client results across paid social, search, retail media, and programmatic, combining strategic leadership with hands-on execution in an open, fast-paced culture.

You will mentor the team, evolve offerings, and align resourcing to maximize profitability and sustainable growth while advancing AI-driven optimization and measurement.

Qualifications

• 10+ years in digital marketing and paid media.
• 5+ years in people management and team development.
• Proven track record delivering client programs.
• Experience with social media tools and analytics.

Responsibilities

• Oversee all accounts and execute strategic initiatives in paid media and e-commerce.
• Lead AI/ML bidding strategies, budget pacing, and automation.
• Audit accounts for inefficiencies across Meta, Google, TikTok, Amazon, and programmatic.
• Develop reporting infrastructure and KPIs with data science and engineering.
• Define operating plans and align resources with business goals.
• Mentor and develop the paid media team.

Skills

Digital marketing

People management

Client programs

Social media tools

Presentations

Tools

Google Ads

Meta Ads

TikTok Ads

Programmatic platforms

Job description

Viral Nation seeks a visionary Vice President, Paid Media, to lead strategy, performance, and growth of the paid and performance marketing business. This role drives client results across paid social, search, retail media, and programmatic, combining strategic leadership with hands-on execution in an open, fast-paced culture.

You will mentor the team, evolve offerings, and align resourcing to maximize profitability and sustainable growth while advancing AI-driven optimization and measurement.