VP, Omnichannel Strategy & Experience

Calcium+Company; Philadelphia (Philadelphia County); On-site; USD 180,000 - 240,000; Full time

Job summary

Calcium+Company seeks a VP, Director of Omnichannel to lead data-driven, integrated omnichannel strategies for HCP and patient audiences. This senior leader will guide client engagements, establish best practices, and drive optimization across channels, content, and analytics.

The role requires deep expertise in healthcare marketing, cross-functional leadership, and the ability to translate complex business challenges into measurable strategies that grow client partnerships and the

Qualifications

• 10+ years in omnichannel, CX, integrated marketing, analytics in pharma marketing.
• Experience leading complex client engagements and cross-functional teams at a senior level.
• Experience leading omnichannel planning for drug launches and/or label updates.
• Deep HCP marketing expertise, CRM/RM platforms, and data solutions.
• Ability to translate data and insights into strategic recommendations.
• Leadership, mentorship, and stakeholder influence at executive level.
• Excellent communication and executive presentation skills.
• Experience applying AI/ML to omnichannel planning and optimization.

Responsibilities

• Lead omnichannel strategy and oversee execution across client accounts.
• Serve as a senior strategic advisor to clients and lead high-level discussions.
• Direct development of customer journey frameworks connecting channels and data.
• Evaluate and recommend omnichannel partners based on objectives and performance.
• Establish processes and frameworks to strengthen delivery quality and scalability.
• Partner with Analytics to establish KPIs and translate insights into actions.
• Own long-term omnichannel visions and roadmaps for lifecycle stages.
• Align Strategy, Creative, Account, Media, UX, and Tech teams around priorities.
• Identify emerging technologies and AI/ML applications to improve planning.

Skills

Omnichannel strategy

Executive leadership

Cross-functional collaboration

Analytics & measurement

AI/ML in marketing

HCP marketing knowledge

Strategic storytelling/presentations

Tools

Microsoft Excel

PowerPoint

Job description

Calcium+Company seeks a VP, Director of Omnichannel to lead data-driven, integrated omnichannel strategies for HCP and patient audiences. This senior leader will guide client engagements, establish best practices, and drive optimization across channels, content, and analytics.

The role requires deep expertise in healthcare marketing, cross-functional leadership, and the ability to translate complex business challenges into measurable strategies that grow client partnerships and the