VP, Omnichannel Experience Strategy

Adelphi Group; New York (NY); On-site; USD 213,000 - 255,000; Full time

Job summary

Omnicom Health Medical Communications seeks a Vice President of Experience Strategy (Omnichannel) to lead integrated omnichannel strategies that connect insights, content, and channels to engage HCP, patients, and stakeholders.

You will translate complex brand challenges into data-driven experience strategies while guiding cross-functional teams across Medical Affairs, Brand, Commercial, and Client Services. Travel for client meetings and workshops will be required.

Qualifications

• Extensive experience in omnichannel strategy and customer journey design.
• Strong CRM and personalization capabilities for engagement planning.
• Ability to translate data into actionable, strategic recommendations.

Responsibilities

• Lead omnichannel strategy development for healthcare brands.
• Collaborate with Medical, Brand, Commercial, and Client Services teams.
• Design connected customer journeys across CRM, digital, events, and channels.
• Orchestrate activation across multiple touchpoints to ensure seamless experiences.
• Translate analytics into actionable insights and strategic recommendations.
• Facilitate workshops and present client recommendations at senior levels.
• Partner with analytics, data, and technology teams to measure performance and optimize.
• Contribute to new business through RFI/RFP responses and pitches.
• Identify innovative solutions to improve engagement and outcomes.
• Champion AI-enabled tools and new workflows in planning.

Skills

Omnichannel strategy

Customer journey design

CRM

Personalization

Engagement planning

Tools

Generative AI tools

AI platforms

Job description

Omnicom Health Medical Communications seeks a Vice President of Experience Strategy (Omnichannel) to lead integrated omnichannel strategies that connect insights, content, and channels to engage HCP, patients, and stakeholders.

You will translate complex brand challenges into data-driven experience strategies while guiding cross-functional teams across Medical Affairs, Brand, Commercial, and Client Services. Travel for client meetings and workshops will be required.