VP, Strategy & Engagement Director - Health

Omnicom Precision Marketing Group; New York (NY); On-site; USD 190,000 - 225,000; Full time

Job summary

Omnicom Precision Marketing is seeking a VP Strategy Director, Engagement to lead day-to-day strategy for HCPs and patients within the health practice. The role reports to senior leadership and collaborates with SVP, Engagement and Social Strategy.

You will drive omnichannel strategies, partner with technology vendors, and mentor junior strategists to deliver data-driven outcomes across the full funnel.

Qualifications

• Integrated strategist with HCP, patient and experience strategy background.
• 8+ years directly related experience.
• Bachelor’s degree in a relevant area.
• Exceptional communication skills on the page and in presentation.
• Curiosity, collaboration, optimism to find the answer, work ethic to deliver.
• Omnichannel ecosystem development across paid, owned, earned with media partners.
• Ability to work with technology partners and data/analytics.

Responsibilities

• Lead engagement strategy development for HCPs and patients.
• Develop omnichannel ecosystem including content, social, CRM and channel strategies.
• Identify key problems, opportunities and goals with clarity.
• Produce insights that fuel ideas.
• Craft tactical briefs for creative teams and align with client objectives.
• Partner with client’s technology vendors and inform technology decisions with MRM’s tech team.
• Ensure strategies deliver on client goals and contribute to measurement/optimization.
• Manage and mentor junior strategists.

Skills

Strategic mindset

HCP/patient strategy

Omnichannel strategy

Communication skills

Collaboration

Education

Bachelor’s degree

Job description

Omnicom Precision Marketing is seeking a VP Strategy Director, Engagement to lead day-to-day strategy for HCPs and patients within the health practice. The role reports to senior leadership and collaborates with SVP, Engagement and Social Strategy.

You will drive omnichannel strategies, partner with technology vendors, and mentor junior strategists to deliver data-driven outcomes across the full funnel.