Head of Omnichannel Experience Strategy

EVERSANA INTOUCH; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

EVERSANA INTOUCH seeks a Vice President, Experience Strategy to lead a high-performing team in delivering data-driven, omnichannel experiences for patient and physician audiences. You will drive cross-disciplinary collaboration, leverage advanced analytics, and craft innovative customer journeys to gain a competitive edge.

You will mentor leaders, partner with Analytics, and contribute strategic insights to new business pitches while upholding our commitment to diversity and inclusion in every

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 12+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• 3+ years of people management experience, leading and growing a team.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions.
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
• Adept at using AI systems and frameworks.

Responsibilities

• Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside.
• Create vital relationships internally and externally to capitalize on business opportunities.
• Demonstrate an understanding of financials and ownership of team utilization and billability.
• Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops.
• Partner with Analytics to iterate and optimize the Omnichannel Plan.
• Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand.
• Guide the development of team members in Experience Strategy expertise and career growth.
• Support new business initiatives by contributing strategic insights and participating in pitches and presentations.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Skills

Omnichannel Strategy

Experience Strategy

Healthcare Marketing

Communication

Presentation skills

Analytical skills

User experience skills

AI systems usage

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Microsoft Office (PowerPoint, Word, Excel)

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

Job description

EVERSANA INTOUCH seeks a Vice President, Experience Strategy to lead a high-performing team in delivering data-driven, omnichannel experiences for patient and physician audiences. You will drive cross-disciplinary collaboration, leverage advanced analytics, and craft innovative customer journeys to gain a competitive edge.

You will mentor leaders, partner with Analytics, and contribute strategic insights to new business pitches while upholding our commitment to diversity and inclusion in every