Director Omnichannel Strategy

New York Technology Partners; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading marketing agency in New York seeks an experienced professional to drive integrated omnichannel engagement strategies within healthcare and animal health sectors. The ideal candidate will possess over 10 years of expertise in digital engagement and integrated marketing, ideally in regulated industries. Responsibilities include creating actionable omnichannel roadmaps and collaborating with various teams to enhance client engagement strategies. Knowledge of Veeva and Salesforce is a plus.

Qualifications

• 10+ years of experience in omnichannel strategy or integrated marketing.
• Comprehensive understanding of omnichannel engagement across multiple channels.
• Hands-on experience with CRM and content management systems.

Responsibilities

• Drive integrated, cross-channel engagement strategies.
• Turn brand objectives into actionable omnichannel roadmaps.
• Collaborate with account and strategy teams.

Skills

Omnichannel strategy

Integrated marketing

Digital engagement

CRM programs

Audience segmentation

Communication skills

Tools

Veeva

Salesforce

Job description

• Drive integrated, cross-channel engagement strategies for both Healthcare and Animal Health brands, creating seamless experiences across digital platforms, field teams, media, CRM, content, and live interactions.
• Turn brand objectives, customer insights, and market dynamics into actionable omnichannel roadmaps, channel structures, and tactical recommendations.
• Collaborate closely with account, strategy, creative, digital/media, and medical partners to embed omnichannel thinking throughout planning, development, and execution.
• Incorporate field intelligence and engagement models to align personal and non-personal channels into a cohesive, end-to-end customer experience.
• Design customer journey maps, audience segmentation models, messaging frameworks, and activation plans rooted in behavioral and data-driven insight.
• Provide strategic guidance on the use of Veeva, Salesforce, and web platforms within the broader engagement ecosystem, shaping CRM approaches, content modularization, and channel coordination.
• Analyze performance metrics to refine channel mix, improve engagement strategies, and inform experimentation and optimization efforts.
• Act as the omnichannel subject-matter expert in client workshops, pitch presentations, and strategic planning sessions.
• Partner with creative teams to ensure content is designed for channel best practices and aligned with audience intent and behaviors.
• Develop and evolve internal omnichannel tools, frameworks, templates, and best practices to strengthen delivery consistency and quality.
• Build agency-wide capability by coaching teams on channel planning, audience strategy, and integrated engagement principles.
• Contribute to business development through strategic points of view, pitch storytelling, and concept development.
• Stay ahead of emerging trends in channels, content, and engagement across healthcare and animal health sectors.

Candidate Profile

• Qualifications and Experience
• 10+ years of experience in omnichannel strategy, integrated marketing, digital engagement, or related roles within healthcare, biotech, animal health, B2B, or other highly regulated industries.
• Comprehensive understanding of omnichannel engagement beyond digital, including sales-enabled interactions, CRM programs, email, paid media, personalized content, website experiences, and face-to-face engagement.
• Hands-on experience with Veeva, Salesforce, or similar CRM and content management ecosystems strongly preferred.
• Strong ability to translate data, clinical insights, and market context into practical, effective channel strategies.
• Proven experience building customer journeys, segmentation models, and tactical engagement plans for diverse audiences.
• Demonstrated ability to work closely with creative and content teams to integrate messaging, storytelling, and creative execution within omnichannel programs.
• Comfort working within scientific and technical subject matter, with the ability to distill complex information into clear strategies.
• Highly collaborative, able to partner across account, strategy, creative, analytics, medical, and digital disciplines.
• Exceptional communication and presentation skills, with the ability to simplify complexity and build strong client relationships.
• Experience engaging directly with senior client stakeholders, including director-level and above, in both strategic planning and ongoing advisory roles.
• Self-motivated, adaptable, and collaborative, with a talent for bringing structure and clarity to complex initiatives.
• Strong curiosity and desire to help grow and shape a developing strategy practice.