VP of Marketing Strategy for Acquisition Growth

JPMorgan Chase & Co.; Columbus (OH); Presencial; USD 180 000 - 240 000; Tempo integral

Resumo da oferta

JPMorgan Chase & Co. seeks a Marketing Strategy Lead-Vice President to oversee acquisition marketing and manage Chase-owned digital channels for primary bank relationships growth in the Consumer Bank.

You will craft strategic plans, lead cross-functional teams, and use analytics to optimize performance while navigating a matrixed organization and communicating insights to stakeholders.

Qualificações

• 7+ years of marketing experience with digital and paid media.
• Experience managing marketing budgets and forecasts.
• Ability to build a data-driven roadmap with a test-and-learn agenda.
• Strong collaboration across a matrixed organization.
• Excellent written and verbal communication skills.
• Proficiency with Excel and PowerPoint.

Responsabilidades

• Act as a thought leader in owned digital channels, presenting ideas to persuade, educate, and enhance understanding across all levels of the organization.
• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results.
• Navigate a highly matrixed organization, influence partners, build consensus, and plan & execute audience targeting, channel plans, and creative.
• Work with analytics to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions and optimize performance.
• Identify new capabilities to improve program performance and support launch of new initiatives; assess performance and issues proactively and recommend enhancements.
• Lead reporting including forecasting, performance, and test results.
• Effectively communicate complex digital channel performance insights and trends to non-technical internal partners, highlighting actionable opportunities and underlying drivers.

Conhecimentos

Digital marketing

Paid media

Budget management

Roadmap development

Matrix organization

Cross-functional collaboration

Data-driven

Analytical mindset

Presentation skills

Excel & PowerPoint

Ferramentas

Excel

PowerPoint

Descrição da oferta de emprego

JPMorgan Chase & Co. seeks a Marketing Strategy Lead-Vice President to oversee acquisition marketing and manage Chase-owned digital channels for primary bank relationships growth in the Consumer Bank.

You will craft strategic plans, lead cross-functional teams, and use analytics to optimize performance while navigating a matrixed organization and communicating insights to stakeholders.