VP of Marketing & Communications

Spektrix; United States; Remote; USD 160,000 - 200,000; Full time

Job summary

An established industry player is seeking a VP of Marketing & Communications to lead their dynamic team. This strategic role involves developing effective marketing strategies that align with business goals, ensuring engagement with clients and stakeholders. The ideal candidate will possess strong leadership skills, proven success in multi-channel marketing, and a data-driven approach to decision-making. With a remote-first work environment, this position offers flexibility and the opportunity to make a significant impact on the company's growth and reputation. Join a forward-thinking organization that values diversity and innovation.

Benefits

Company-paid medical, dental, and vision insurance

Generous PTO: 21 days, 14 holidays, 10 sick days

401(k) with 4% match

Professional development and volunteering days

Flexible WFH setup support

Paid sabbatical after 5 years

Office perks: snacks, drinks, catered lunch, social activities

Qualifications

• Proven success in multi-channel marketing strategies and lead generation.
• Strong leadership skills with experience in managing marketing campaigns.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Manage and mentor the Marketing & Communications team for high performance.

Skills

Multi-channel marketing strategies

Lead generation

Product marketing

Brand awareness

Data-driven decision-making

Leadership in B2B marketing

Marketing technologies

CRM and analytics tools

Job description

VP of Marketing & Communications

Department: Marketing

Employment Type: Full Time

Location: Remote, US (Eastern Time Zone)

Reporting To: President of US & Canada

Compensation: $160,000 - $200,000 / year

Description

VP of Marketing & Communications

• Team: Marketing and Communication
• Reporting to: Spektrix President of US & Canada
• Location: Remote US or Canada – Working EST time zone. All team members are expected to attend key on-site events/activities 4 times per year, including onboarding, training, and team building. Travel expenses are covered by the business. Some travel to the UK is required.
• Hours: Full-time (37.5 hours per week), typically Monday to Friday.
• Salary: $160,000-$200,000 USD, commensurate with experience and location. Canadian-based candidates: $150,000-$190,000 CAD.

The role

The VP/Director of Marketing & Communications is a strategic role responsible for ensuring effective engagement with the sector, clients, and stakeholders, aligned with business goals. It leads a talented team across the US and UK, adapting strategies to diverse regional markets and supporting growth, retention, reputation, and sector engagement initiatives.

This role emphasizes reputation and quality, supporting long-term client relationships and market positioning to enable business scaling and long-term investment in the company's reputation.

Key Accountabilities

• Develop and execute marketing strategies aligned with business objectives, collaborating with sales, client success, product, and sector teams.
• Ensure marketing activities support growth, retention, and sector engagement, balancing long-term goals with reactive communications.
• Manage and mentor the Marketing & Communications team, fostering leadership and professional development.
• Create comprehensive marketing plans covering branding, messaging, campaigns, and go-to-market strategies.
• Manage budgets to maximize ROI.
• Design data-informed campaigns to support client acquisition, brand awareness, and retention.
• Oversee networking and sponsorship strategies to enhance reputation and market reach.
• Ensure the team is well-resourced and effective, including managing external agencies or freelancers.
• Optimize marketing technology stacks and ensure compliance with data policies.

Day-to-day activities

• Lead and support the Marketing & Communications team, fostering high performance and professional growth.
• Work globally, coordinating across time zones and building collaborative relationships.
• Maintain a balance between strategic oversight and hands-on involvement.
• Stay informed on industry trends, emerging technologies, and competitors to keep Spektrix competitive.

Key Requirements

• Proven success in multi-channel marketing strategies, including lead generation, product marketing, and brand awareness.
• Ability to translate company vision into actionable marketing plans.
• Strong leadership and mentoring skills.
• Experience managing marketing campaigns across automation, social media, and alerts.
• Data-driven decision-making skills.
• Leadership experience in B2B marketing.
• Knowledge of technology industry trends.
• Experience leveraging partner relationships for visibility.
• Understanding of marketing technologies, CRM, analytics, and reporting tools.

Benefits

• Company-paid medical, dental, and vision insurance.
• Generous PTO: 21 days, 14 holidays, 10 sick days.
• 401(k) with 4% match.
• Professional development and volunteering days.
• Flexible WFH setup support.
• Paid sabbatical after 5 years.
• Office perks: snacks, drinks, catered lunch, social activities.

Working from home

Our remote-first approach supports flexible work arrangements. Home setup should include a quiet space and reliable internet. For local team members, a stipend covers onsite days; remote team members' travel expenses are reimbursed.

Equal opportunities

Spektrix is committed to diversity and inclusion, recruiting without bias and supporting an inclusive environment. Please apply regardless of background. Do not include a photo on your resume to reduce bias.