National Football League is hiring : Vice President of Global Influencer Marketi

National Football League; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

The NFL is seeking a Vice President of Global Influencer Marketing to lead innovative strategies that engage diverse audiences. This role involves building partnerships with influencers and creators, managing a high-performing team, and driving marketing initiatives across global markets. Candidates should have extensive experience in influencer marketing and a passion for sports and entertainment.

Qualifications

• 11+ years of experience in influencer marketing or related fields.
• Deep relationships within the influencer/creator industry.

Responsibilities

• Develop and execute a global influencer marketing strategy.
• Build relationships with influencers and content creators.
• Drive creation of engaging content for social platforms.

Skills

Leadership

Communication

Interpersonal Skills

Relationship Building

Education

Bachelor’s degree in marketing, communications, business

Master’s preferred

Job description

Vice President of Global Influencer Marketing

Location : Inglewood, California, United States

The NFL seeks an innovative, dynamic, and strategic leader to serve as the Global Vice President of Influencer and Creator Marketing . This role is pivotal in driving engagement with priority audiences across the globe, including casual fans, youth, and women.

This role focuses on authentically building direct partnerships with influencers, content creators, and celebrities. The VP of Global Influencer Marketing will be responsible for building and scaling an industry-leading strategy that maximizes the reach of the NFL, strengthens / builds fandom, and aligns with the league's global vision.

Key Responsibilities :

• Strategic Leadership : Develop and execute a global influencer and creator marketing strategy to amplify league initiatives and drive fan engagement across domestic and international markets. Lead programs to connect with Gen Z, Gen A, and emerging audiences through innovative, culturally relevant collaborations. Collaborate with cross-functional teams to integrate influencer programs within overall marketing initiatives.
• Influencer and Creator Partnerships : Build relationships with influencers, content creators, artists, and brand ambassadors aligned with NFL values. Oversee negotiations, contracts, and partnership management to maximize opportunities. Foster long-term partnerships supporting inclusivity, innovation, and growth.
• Content Creation and Amplification : Drive creation of engaging content for platforms like TikTok, YouTube, Instagram, Snapchat, and emerging channels. Ensure storytelling aligns with NFL brand guidelines, maintaining authenticity and cultural sensitivity. Partner with analytics teams to measure and optimize content performance.
• Global Expansion : Ensure international markets understand and support global creator marketing strategies. Support local nuances considering regional trends, platforms, and cultures. Collaborate with international teams for cohesive messaging.
• Team Leadership and Budget Management : Lead and develop a high-performing marketing team. Manage budgets and resources effectively. Maintain strong relationships with internal stakeholders across departments.

Qualifications :

• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred).
• 11+ years of experience in influencer marketing, creator partnerships, or related fields, with proven global success.
• Deep relationships within the influencer / creator industry, including key talent.
• Strong knowledge of marketing functions, social platforms, and creator ecosystems.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to manage complex initiatives across multiple markets and platforms.
• Passion for sports, football, entertainment, and the creator economy.
• Willingness to work collaboratively across the organization and with 32 clubs.

Preferred Experience :

• Experience in sports or entertainment industries.
• Experience working across global markets.
• Established relationships with high-profile influencers and agents.

Travel : 20-30%, primarily domestic.

Location : Based in either New York, NY, or Inglewood, CA. In-person work required; remote / hybrid options not available. No relocation assistance provided.

The NFL is committed to an inclusive environment reflecting our diverse fan base, providing equal employment opportunities without regard to protected status.

Our Core Values :

• Respect, Integrity, Team Responsibility, Resiliency, Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big.

What We Expect :

• Grit, humility, and influence skills.
• Relationship-building and influence capabilities.
• Passion-driven learner with a strong work ethic and agility.

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