VP of Growth, Sales, & Brand Strategy

SF Fire Credit Union; San Francisco (CA); On-site; USD 225,000 - 338,000; Full time

Benefits offered by this job

401(k) and Employer Match

Health, Vision, Dental and Life

Annual Incentive/Bonus Program

Tuition Reimbursement

11 Paid Holidays + Competitive PTO

Home & Consumer Loan Program (Discount

Professional development and training

On-demand personal coaching

Wellness Program

Job summary

SF Fire Credit Union is seeking a senior growth leader to integrate sales, marketing, product, business development, and partnerships into a cohesive enterprise capability. The VP, Sales & Marketing will drive profitable member growth, deepen relationships, and scale acquisition through disciplined, data-driven strategies.

This role blends strategic planning with hands-on execution, using research, analytics, product thinking, and brand positioning to shape where the Credit Union competes and

Qualifications

• Ten+ years of leadership experience across sales, marketing, growth, product, brand, partnerships or related areas.
• Experience transforming growth-focused functions with measurable outcomes.
• Experience leading brand repositioning and go-to-market initiatives.

Responsibilities

• Develop and execute an integrated sales and marketing strategy aligned with priorities and objectives.
• Establish growth objectives, channel strategies, performance measures and governance.
• Lead partnerships, field-based channels, and non-traditional distribution models.

Skills

Leadership

Growth leadership

Sales & marketing integration

Product & proposition management

Brand strategy

Education

Bachelor's degree

Advanced degree preferred

Tools

CRM

Marketing technology

Job description

SF Fire Credit Union is seeking a senior growth leader to integrate sales, marketing, product, business development, and partnerships into a cohesive enterprise capability. The VP, Sales & Marketing will drive profitable member growth, deepen relationships, and scale acquisition through disciplined, data-driven strategies.

This role blends strategic planning with hands-on execution, using research, analytics, product thinking, and brand positioning to shape where the Credit Union competes and