VP of Product & Growth Strategy

Georgia's Own; Atlanta (GA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Georgia's Own Credit Union seeks a dynamic Vice President of Product & Marketing to shape the bank's product and marketing portfolio. This executive will partner with Finance and Analytics to optimize balance sheet outcomes, pricing, and campaigns across deposits, loans, and digital channels.

The role emphasizes data-driven decisions, leadership of cross-functional teams, and driving sustainable growth. The candidate will own pricing, marketing attribution, dashboards, and reporting while

Qualifications

• Bachelor’s degree required in Business Administration, Marketing, Finance, Economics, Analytics or related field.
• MBA or equivalent preferred for leadership track.
• Minimum of 10 years of progressively responsible experience in product management, marketing, growth, or strategy, with leadership exposure.
• Experience in financial services, banking, fintech, or related complex consumer finance environment preferred.
• Demonstrated success in developing and executing product and marketing strategies that drive acquisition, adoption, retention, and financial results.

Responsibilities

• Develop and execute an enterprise product and marketing strategy with clear success measures.
• Partner with Finance to translate balance sheet objectives into deposits and loans strategies.
• Lead pricing, promotions, and product economics with governance and ROI focus.
• Own dashboards, reporting, and analytics to drive decision-making across product and marketing.
• Lead marketing attribution, experimentation, and cross-channel optimization.
• Manage product portfolio lifecycle including deposits, checking, payments, and cards.

Skills

Strategic leadership

Data analysis

Pricing strategy

Marketing analytics

Dashboard reporting

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Finance/Economics/Analytics

MBA preferred

Tools

Excel

BI tools

Data visualization

Job description

Georgia's Own Credit Union seeks a dynamic Vice President of Product & Marketing to shape the bank's product and marketing portfolio. This executive will partner with Finance and Analytics to optimize balance sheet outcomes, pricing, and campaigns across deposits, loans, and digital channels.

The role emphasizes data-driven decisions, leadership of cross-functional teams, and driving sustainable growth. The candidate will own pricing, marketing attribution, dashboards, and reporting while