Retail Growth VP: Member Growth & Market Leadership

ADP, Inc.; Livermore (CA); In loco; USD 155.000 - 175.000; Tempo pieno

Descrizione del lavoro

UNCLE Credit Union’s Livermore, CA-based Vice President of Retail Growth leads the strategy to grow membership, deposits, and consumer lending across the branch network while ensuring an exceptional member experience. This executive collaborates with Marketing, Lending, Digital Experience, Operations, HR, and Compliance to drive growth initiatives and align with organizational objectives.

The role develops Financial Center Managers into accountable leaders who build teams, strengthen community

Competenze

• Bachelor's degree in Business Administration, Finance, Management, Marketing, or related field.
• Minimum of five years of progressive leadership experience within retail banking, credit unions, or financial services.
• Experience leading multiple branches, financial centers, markets, or geographically dispersed teams.

Mansioni

• Develop and execute strategies to increase membership, deposits, consumer loans, relationship depth, and member retention.
• Translate organizational priorities into actionable market and financial center growth plans with clear goals and accountability.
• Identify opportunities through analysis of market conditions, member behaviors, competitive activity, and financial center performance.
• Establish performance dashboards, scorecards, forecasts, and business review processes to drive execution and results.
• Provide executive leadership with recommendations regarding growth opportunities, market trends, resource needs, execution challenges, and emerging risks.
• Coach, develop, and inspire Financial Center Managers to serve as business leaders responsible for growth, employee development, member experience, operational excellence, and risk management.
• Establish clear performance expectations and accountability standards.
• Build a strong leadership bench through succession planning, mentoring, career development, and leadership coaching.
• Foster a culture of ownership, continuous improvement, collaboration, and results.
• Champion a needs-based sales and service culture focused on ethical recommendations and long-term member relationships.
• Increase new member acquisition, deposit growth, loan production, relationship penetration, account activation, and retention.
• Strengthen referrals to mortgage, wealth management, business services, and other lines of business.
• Improve lead management effectiveness, conversion rates, follow-up discipline, and member engagement strategies.
• Partner with Marketing to drive acquisition campaigns, local market initiatives, retention efforts, and lead generation strategies.
• Collaborate with Lending to increase application volume, referral quality, conversion rates, and funded loans.
• Work closely with Digital Experience leaders to ensure digital capabilities support retail growth and member engagement objectives.
• Partner with Operations to simplify processes and enhance capacity for growth-focused activities.
• Collaborate with Finance and Human Resources on budgeting, staffing strategies, leadership development, and performance management.
• Maintain executive oversight of financial center operations, service quality, internal controls, audits, compliance, and risk management activities.
• Ensure all growth initiatives, sales practices, and member interactions adhere to applicable regulations and organizational standards.
• Evaluate staffing models, service levels, resource allocation, market opportunities, and branch performance to optimize results.
• Participate in strategic decisions regarding branch expansion, relocation, renovation, consolidation, and future network strategy.
• Build and maintain relationships with community organizations, employer groups, business leaders, and industry partners.
• Serve as an ambassador for UNCLE Credit Union and strengthen the organization's reputation throughout the communities we serve.

Conoscenze

Retail banking

Leadership

Strategic planning

Relationship development

Formazione

Bachelor's degree in Business Administration, Finance, Management, Marketing (or related)

5+ years of progressive leadership experience in retail banking/financial services

Descrizione del lavoro

UNCLE Credit Union’s Livermore, CA-based Vice President of Retail Growth leads the strategy to grow membership, deposits, and consumer lending across the branch network while ensuring an exceptional member experience. This executive collaborates with Marketing, Lending, Digital Experience, Operations, HR, and Compliance to drive growth initiatives and align with organizational objectives.

The role develops Financial Center Managers into accountable leaders who build teams, strengthen community