Marketing Strategy & Operations Leader - Data-Driven Growth

First Tech Federal Credit Union; Marlborough (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

First Tech Federal Credit Union is seeking a VP Marketing Strategy & Operations to align strategy, investments, talent, processes, data, and technology with enterprise priorities. This role leads strategy, analytics, governance, and technology programs to improve effectiveness and growth.

Responsibilities include developing KPI frameworks, overseeing budgeting, and partnering with cross-functional leaders to drive data-driven decisions and organizational performance improvements.

Responsibilities

• Lead strategic planning activities for the marketing organization, translating priorities into actionable plans and measurable outcomes.
• Oversee Marketing Intelligence, Analytics, and Performance functions with KPI frameworks and reporting capabilities.
• Define and execute the marketing technology strategy to support personalization, scalability, and growth.
• Direct marketing budgeting, forecasting, investment planning, and financial performance management.
• Lead and improve the marketing operating model, governance, portfolio management, and capacity planning.
• Sponsor strategic initiatives and capability development to advance marketing and business performance.
• Establish and manage relationships with agencies, technology providers, and research partners.
• Collaborate with cross-functional leaders to align priorities and support enterprise growth.
• Lead and develop teams across Marketing Operations, Intelligence, Strategy, and Technology.
• Serve as trusted advisor to SVP and executive leadership with strategic recommendations and transparency.
• Foster a culture of data-driven decision-making and continuous operational excellence.

Job description

First Tech Federal Credit Union is seeking a VP Marketing Strategy & Operations to align strategy, investments, talent, processes, data, and technology with enterprise priorities. This role leads strategy, analytics, governance, and technology programs to improve effectiveness and growth.

Responsibilities include developing KPI frameworks, overseeing budgeting, and partnering with cross-functional leaders to drive data-driven decisions and organizational performance improvements.