VP of Growth Marketing - AI-Driven, Remote, DTC/CPG

J T; United States; Remote; USD 180,000 - 320,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Performance bonuses

Professional development stipend

Family-friendly PTO

Health, vision, and dental plans

Job summary

J T is seeking a VP of Marketing (Growth) to own the growth engine for a profitable, bootstrapped DTC brand. You will lead acquisition, retention, and analytics across paid, organic, and partnerships in a fully remote, async environment.

You’ll build a scalable testing program, own the marketing P&L, and drive CAC efficiency and LTV expansion, partnering with founders and cross-functional teams to reach $100M+ run-rate and beyond.

Qualifications

• 6+ years in growth or performance marketing for DTC ecommerce.
• Experience scaling a CPG or DTC brand to $100M+ in revenue.
• Own marketing P&L with CAC, payback and margin accountability.
• Structured testing with written hypotheses and clear readouts.
• Strong analytical skills to model budget decisions and ROAS/LTV tradeoffs.
• Familiarity with attribution/testing platforms (Haus, Prescient, Triple Whale, Northbeam).
• Experience with subscription businesses and metrics like iROAS and cohort LTV.
• Creative strategy for paid social and CRO.

Responsibilities

• Lead growth strategy and experimentation with weekly KPIs.
• Own paid media across Meta, Google, YouTube and emerging channels.
• Develop creative strategy for paid and organic growth and test ideas.
• Build affiliate and performance partnerships.
• Improve retention through email/SMS and post-purchase flows.
• Lead and develop a remote growth team and manage agencies.

Skills

Growth marketing

DTC/Ecommerce

A/B testing

P&L ownership

Analytics & modeling

Attribution tools

Subscriptions

Creative strategy

Team leadership

Remote collaboration

Tools

Haus

Prescient

Triple Whale

Northbeam

Job description

J T is seeking a VP of Marketing (Growth) to own the growth engine for a profitable, bootstrapped DTC brand. You will lead acquisition, retention, and analytics across paid, organic, and partnerships in a fully remote, async environment.

You’ll build a scalable testing program, own the marketing P&L, and drive CAC efficiency and LTV expansion, partnering with founders and cross-functional teams to reach $100M+ run-rate and beyond.