Growth VP - DTC/CPG Brand, AI-Driven, Remote

J&T Business Consulting; United States; Remote; USD 230,000 - 360,000; Full time

Benefits offered by this job

Remote work

Professional development stipend

Free Kindle with books

Job summary

J&T Business Consulting is seeking a hands-on VP of Marketing (Growth) to own the growth engine for a profitable, bootstrapped DTC/CPG brand. You will lead a cross-functional team across paid media, creative, CRO, ecommerce, and retention, driving new-customer growth and LTV expansion.

You will shape growth strategy, run structured experiments, and oversee attribution, forecasting, and profitability. This role is fully remote with a strong emphasis on AI-enabled, data-driven decision making.

Qualifications

• 6+ years of growth or performance marketing experience in DTC eCommerce (CPG or health/supplements experience strongly preferred).
• Proven experience scaling a CPG or DTC brand to $100M+ in revenue, managing a cross-functional team and multi-million-dollar annual paid media budgets.
• Direct ownership of a marketing P&L, with accountability for CAC, payback, and contribution margin.

Responsibilities

• Set the growth roadmap and translate it into weekly execution and clear KPIs.
• Run a structured testing program across audiences, offers, funnels, landing pages, and creative, featuring written hypotheses, weekly readouts, and documented decisions.
• Own growth reporting and dashboards that leadership and finance rely on, including attribution, incrementality testing, and cohort LTV analysis.
• Partner with finance on forecasting, budget pacing, and first-order profitability.
• Own the paid media budget and performance across Meta, Google, YouTube, and emerging channels such as TikTok.
• Scale spend while holding CAC, payback, and contribution margin targets.
• Lead creative strategy for paid and organic growth, including ad concept development, UGC production, and iteration speed.
• Work with the content team and founders to turn performance data into creative priorities.
• Build affiliate and performance partnership programs.
• Develop programs that convert organic audiences into customers through lead magnets, advertorial funnels, and whitelisting.
• Test offers and funnels to improve conversion rate, AOV, and acquisition efficiency.
• Collaborate with the Director of Retention and Director of Marketing on email/SMS and post-purchase flows.

Skills

Growth marketing

Cross-functional leadership

Analytical thinking

A/B testing

Attribution & incrementality

Tools

Haus

Prescient

Triple Whale

Northbeam

Job description

J&T Business Consulting is seeking a hands-on VP of Marketing (Growth) to own the growth engine for a profitable, bootstrapped DTC/CPG brand. You will lead a cross-functional team across paid media, creative, CRO, ecommerce, and retention, driving new-customer growth and LTV expansion.

You will shape growth strategy, run structured experiments, and oversee attribution, forecasting, and profitability. This role is fully remote with a strong emphasis on AI-enabled, data-driven decision making.