Growth & Marketing Lead - DTC & Omnichannel

High Camp; San Francisco (CA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Target bonus 20% of base salary

Company 401(k) with up to 5% match

Comprehensive medical, dental, vision;

Flexible PTO

Monthly cell phone stipend

Office hubs and bi-annual offsites

Job summary

High Camp is seeking a Head of Growth & Marketing to own acquisition, retention, and revenue across DTC channels. You’ll lead an in-house team for creative, performance, and organic, while managing agency partners across media buying, email, SMS, video, design, and web development.

You’ll oversee a seven-figure media budget and shape how growth resources scale with the business. Remote-friendly across the U.S. with hybrid hubs in multiple cities.

Qualifications

• You’ve owned a DTC P&L or contribution margin line at a brand doing $20M or more, with clear efficiency targets.
• You started as an operator in media buying or close to it, then led buyers or agencies.
• You’ve directed a creative team or vendors producing high-volume, fast-iteration content and built a testing/UGC program.
• You’ve forecast demand around constraints and adjusted spend accordingly.
• You’ve grown repeat purchase or LTV via email and SMS, including partner work.
• You’re fluent in growth math (MER, CAC, contribution margin, incrementality) and can test plans.
• You’ve built and led growth teams, deciding when to hire, contract, or partner.
• You have deep Shopify literacy and hands-on with Meta, Google, and TikTok ads.

Responsibilities

• Own DTC growth and e-commerce performance.
• Partner with Finance on forecasting and reporting.
• Lead paid growth strategy and spend governance.
• Direct in-house creative and external vendors, build testing programs.
• Grow organic reach via social, PR, affiliates and brand partnerships.
• Own retention and lifecycle strategies across email and SMS.
• Own go-to-market, launches, and promotions with cross-channel timing.
• Ensure marketing assets support wholesale and corporate efforts.

Skills

DTC growth

Media buying

Creative testing

Forecasting

Retention & lifecycle

Analytics & tracking

Growth leadership

Shopify literacy

Meta/Google/TikTok ads

Remote-friendly (US)

Tools

Shopify

Meta Ads

Google Ads

TikTok Ads

Job description

High Camp is seeking a Head of Growth & Marketing to own acquisition, retention, and revenue across DTC channels. You’ll lead an in-house team for creative, performance, and organic, while managing agency partners across media buying, email, SMS, video, design, and web development.

You’ll oversee a seven-figure media budget and shape how growth resources scale with the business. Remote-friendly across the U.S. with hybrid hubs in multiple cities.