VP of Growth & Brand Marketing

WIN Reality, LLC; Austin (TX); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

WIN Reality, LLC in Austin, TX is seeking a VP of Marketing to lead the growth engine across paid channels, lifecycle, content, and brand partnerships. You will own the full funnel from first click to renewal, drive efficient acquisition, and maximize lifetime value.

You will manage a four-person growth and marketing team, partner with agencies and contracts, and align brand strategy with performance, ensuring a measurable impact on revenue and retention.

Qualifikationen

• 8+ years in direct-to-consumer subscription growth.
• 3+ years leading a multi-disciplinary marketing team.
• Managed $1M+ in annual paid media across multiple platforms.
• Owned retention and upgrade metrics, not just acquisition.
• Experience managing agency and contract partners as the primary operating model.

Aufgaben

• Lead, coach, and grow a four-person marketing and growth team.
• Own the funnel from awareness to renewals and upgrades.
• Plan and manage paid media across Meta, Google, TikTok, Amazon, and other channels.
• Oversee lifecycle marketing, email, SMS, and in-app moments to drive renewals.
• Generate B2B leads for coaches and programs in partnership with sales.
• Manage partner performance and ensure delivery against contracts.

Kenntnisse

Growth strategy

Team leadership

Analytics & attribution

Agency management

Tools

Google Ads

Meta Ads

TikTok Ads

Jobbeschreibung

WIN Reality, LLC in Austin, TX is seeking a VP of Marketing to lead the growth engine across paid channels, lifecycle, content, and brand partnerships. You will own the full funnel from first click to renewal, drive efficient acquisition, and maximize lifetime value.

You will manage a four-person growth and marketing team, partner with agencies and contracts, and align brand strategy with performance, ensuring a measurable impact on revenue and retention.