Remote VP of Marketing & Growth Engine

PadSplit, Inc; Atlanta (GA); Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Fully remote position

Equity incentive plan

Company-wide bonus opportunity

National medical, dental, and vision

Life insurance

FSA and DCFSA

12 weeks PTO/holiday

401(k)

Job summary

PadSplit, Inc is seeking a VP of Marketing to build and scale a full-funnel marketing engine, driving member growth and marketplace health as the business scales from $50M to $500M+ ARR. The role requires hands-on leadership across paid, organic, lifecycle, and brand marketing, plus strong analytics and cross-functional collaboration.

You will own strategy, budgets, and experimentation across channels, while leading a multidisciplinary team and aligning marketing with partner and product needs.

Qualifications

• 10+ years of consumer or marketplace marketing experience
• 5+ years in a senior leadership role owning a multi-channel marketing function
• Deep expertise in paid acquisition and marketing unit economics
• Experience marketing a two-sided marketplace or similar business
• Growth scaling experience in a significant growth phase
• Strong fluency in attribution, incrementality testing, and forecasting
• Hands-on execution across campaigns, ads, analytics, and reporting
• Experience leading multidisciplinary marketing teams and hiring leaders

Responsibilities

• Own the full-funnel marketing strategy across awareness to conversion
• Lead paid acquisition across search, social, display, video, and emerging channels
• Diversify channels with organic, SEO, content, social, referral, and brand programs
• Own lifecycle marketing across email, SMS, push, and in-app
• Develop and run structured growth experiments and scale successful programs
• Own marketing KPIs and partner with Data, Product, and Finance
• Lead and develop a multi-disciplinary marketing team
• Collaborate with Product, Operations, Sales, and other teams to align growth goals

Skills

Marketing leadership

Paid acquisition

Growth mindset

Data & analytics

Hands-on execution

Team development

Cross-functional collaboration

Measurement & accountability

Tools

Ad platforms

Landing-page optimization

Analytics tools

Job description

PadSplit, Inc is seeking a VP of Marketing to build and scale a full-funnel marketing engine, driving member growth and marketplace health as the business scales from $50M to $500M+ ARR. The role requires hands-on leadership across paid, organic, lifecycle, and brand marketing, plus strong analytics and cross-functional collaboration.

You will own strategy, budgets, and experimentation across channels, while leading a multidisciplinary team and aligning marketing with partner and product needs.