VP of Marketing & Growth — Full-Funnel & Retention

WIN Reality, Inc.; Austin (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

WIN Reality, LLC in Austin, TX seeks a VP of Marketing to lead the marketing team and own growth across all paid channels and the full funnel, from first click to renewal. The role drives strategy for Blast, SwingAI, TrainVR, SmartPark, and the WIN System to attract durable customers.

You’ll rebuild marketing around proof, product, and a memorable brand, overseeing growth, product marketing, content and storytelling, and partnerships.

Qualifications

• 8+ years in direct-to-consumer growth, including 3+ years leading a multi-disciplinary marketing team.
• Has managed $1M+ in annual paid media across multiple platforms.
• Has owned retention and upgrade metrics, not just acquisition.
• Experience managing agency and contract partners as the primary operating model.
• Strong grasp of measurement: attribution, incrementality, holdout testing, and cohort analysis.

Responsibilities

• Lead, coach, and grow a team of marketers across growth, product marketing, content and brand.
• Own paid media across Meta, Google, TikTok, Amazon, and partner channels; set CAC targets.
• Own the funnel from awareness to renewals; drive lifecycle marketing and testing roadmap.
• Own measurement across paid and brand: CAC, trial-to-paid, renewal rate, and net revenue retention.
• Manage agency and contract partners with clear deliverables and scorecards.
• Define team structure and collaboration with CMO, design, product, and sales.
• Grow both consumer and enterprise revenue through aligned brand and performance programs.

Skills

Direct-to-consumer growth

Multi‑channel paid media

Retention metrics

Agency management

Measurement & analytics

Job description

WIN Reality, LLC in Austin, TX seeks a VP of Marketing to lead the marketing team and own growth across all paid channels and the full funnel, from first click to renewal. The role drives strategy for Blast, SwingAI, TrainVR, SmartPark, and the WIN System to attract durable customers.

You’ll rebuild marketing around proof, product, and a memorable brand, overseeing growth, product marketing, content and storytelling, and partnerships.