VP of Growth & AI-Driven Marketing

Brivo; Austin (TX); On-site; USD 200,000 - 300,000; Full time

Benefits offered by this job

Great Place to Work-Certified

Total Rewards

Job summary

Brivo is seeking a strategic and hands-on Vice President of Marketing in Austin to lead the company’s next phase of growth. You will shape brand narrative, accelerate enterprise demand generation, and build a data- and AI-enabled marketing organization connected to revenue.

This role reports to the President and partners with Sales, IT and BI to drive measurable pipeline and revenue. You will guide modern SEO, lifecycle programs, and channel marketing while strengthening Brivo’s position in the

Qualifications

• 10-15+ years of progressive marketing experience, including senior leadership responsibility within high-growth B2B technology companies.
• Proven experience leading and developing a marketing team with accountability for demand generation, pipeline contribution, brand, and measurable commercial outcomes.
• First-hand experience running a marketing organization that is grounded in data, systems, measurement, and AI-enabled ways of working—not simply using these tools as an individual contributor.
• Strong background in B2B technology marketing, ideally within: IoT, Hardware + SaaS business models, Enterprise software or infrastructure platforms (Pure SaaS backgrounds will also be considered).
• Demonstrated ability to drive pipeline growth and measurable revenue impact through integrated marketing programs.
• Strong experience with demand generation, digital marketing, lifecycle programs, database-driven targeting, attribution, and modern SEO/GEO strategy.
• A strong command of marketing analytics, marketing technology, Salesforce-connected workflows, attribution, performance measurement, and data-informed decision-making.
• Practical experience applying AI to improve marketing effectiveness, insight, targeting, workflows, content, or campaign performance.
• Strong creative instinct and judgment. The successful candidate will know how to sharpen a company's story, create market attention, and raise the quality and distinction of campaigns and content.
• Executive presence and strong communication skills. The candidate must command respect with senior leaders, Sales, cross-functional teams, customers, and partners.
• High intellectual horsepower, sound commercial judgment, and the confidence to make clear decisions in a fast-moving environment.
• A hands-on, high-energy leadership style. This is not a role for someone who manages from a distance or maintains the status quo; the person must be willing to lead visibly, challenge conventional thinking, and remain close enough to the work to ensure strong execution.
• Ability to operate strategically while actively guiding key initiatives, team development, operating cadence, and performance improvement.

Responsibilities

• Develop and lead Brivo's marketing strategy, narrative, and brand positioning as the organization enters its next phase of growth.
• Lead and develop a high-performing marketing organization aligned with revenue generation, pipeline growth, enterprise customer acquisition, and channel success.
• Bring a clear point of view and visible leadership presence to the function, setting a high bar for pace, quality, accountability, and commercial impact.
• Own and evolve the strategy for demand generation, including SEO, digital marketing, lifecycle campaigns, database-driven targeting, content, and targeted enterprise programs.
• Strengthen the company's direct demand-generation engine while maintaining strong relationships with the partner ecosystem that has been central to the company's success.
• Lead and optimize channel marketing programs that support dealers, partners, integrators, and sell-through across the ecosystem.
• Build a more data-driven marketing organization, using performance analytics, attribution, segmentation, and Salesforce-connected measurement to guide investment and decision-making.
• Introduce and scale practical AI-enabled marketing capabilities across areas such as content development, campaign execution, audience targeting, workflow efficiency, analytics, and performance optimization.
• Guide the team on modern SEO/GEO strategy, including evolving approaches to digital discovery, content, and buyer engagement.
• Drive enterprise marketing strategy, targeting large distributed organizations across priority verticals.
• Strengthen the company's creative output, messaging, campaigns, and market presence, ensuring Brivo stands out in a category where competitors are increasingly creative and visible.
• Partner closely with Sales, Salesforce, IT, BI, and other cross-functional leaders to improve pipeline quality, lead management, attribution, and marketing's measurable contribution to revenue.
• Manage and allocate a marketing budget across programs, events, digital initiatives, and external partners.
• Contribute to senior-level strategic discussions and represent the company credibly with customers, partners, and industry stakeholders.

Skills

Executive leadership

Demand generation

Data-driven marketing

Marketing analytics

AI-enabled marketing

B2B technology marketing

Strategic thinking

Cross-functional collaboration

Communication skills

Brand positioning

Tools

Salesforce

CRM

Job description

Brivo is seeking a strategic and hands-on Vice President of Marketing in Austin to lead the company’s next phase of growth. You will shape brand narrative, accelerate enterprise demand generation, and build a data- and AI-enabled marketing organization connected to revenue.

This role reports to the President and partners with Sales, IT and BI to drive measurable pipeline and revenue. You will guide modern SEO, lifecycle programs, and channel marketing while strengthening Brivo’s position in the