Growth Marketing Lead for High-Impact Demand Gen

Brivo, Inc.; Austin (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Brivo, Inc. in Austin seeks a Sr Marketing Manager to own the strategic GTM plan for high-priority segments and to orchestrate end-to-end integrated marketing motions. You will lead sales-marketing alignment, drive demand generation, and report on campaign insights to support global growth.

The role involves owning multi-channel campaigns, optimizing paid media spend, and coordinating with Sales, Content, and Web/Ops to ensure a cohesive growth narrative and timely lead handoffs.

Qualifications

• 7–10 years leading large-scale B2B campaigns.
• 3+ years in paid social and large-scale media spend.
• Strong understanding of funnel metrics and demand generation.
• Owns cross-functional collaboration with sales, content, and web/ops.
• Experience with marketing automation platforms HubSpot and Salesforce.
• Detail-oriented with analytical mindset.
• Willing to travel minimally.

Responsibilities

• Design and lead multi-channel integrated campaigns that translate complex value propositions into scalable demand generation motions.
• Review and audit campaign performance and paid media tactics to elevate digital channel proficiency.
• Own the performance narrative for Tier 1 programs; translate funnel metrics into strategy adjustments.
• Partner with Sales to execute account-based marketing for Tier 1 segments with personalized messaging.
• Collaborate across Content and Web/Ops to align activities with growth strategy.
• Guide performance marketing campaigns with ad strategy, audience targeting, and budget optimization.
• Oversee campaign launches by coordinating with creative, copy, and social teams for cohesive narratives.
• Monitor lead handoff between marketing campaigns and SDRs/sales and ensure timely follow-up per SLAs.

Skills

Campaign strategy

Paid media management

ABM coordination

Analytics & measurement

Project management

Ownership mindset

Tools

HubSpot

Salesforce

Job description

Brivo, Inc. in Austin seeks a Sr Marketing Manager to own the strategic GTM plan for high-priority segments and to orchestrate end-to-end integrated marketing motions. You will lead sales-marketing alignment, drive demand generation, and report on campaign insights to support global growth.

The role involves owning multi-channel campaigns, optimizing paid media spend, and coordinating with Sales, Content, and Web/Ops to ensure a cohesive growth narrative and timely lead handoffs.