VP of Creator Partnerships & Campaigns

Influential; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Influential seeks a seasoned department leader to guide our Creator Management team, overseeing creator casting, negotiation, contracting, and content development across verticals. This role drives end-to-end campaign execution and cross-functional collaboration with Client Management, Creative, Performance Media, and Strategic Partnerships.

You’ll mentor a high-performing team, optimize processes in a startup environment, monitor campaign outcomes with performance tools, and stay ahead of

Qualifications

• At least 10 years of experience executing creator campaigns.
• Experience leading and developing a high-performing team.
• Strong project management in fast-paced environments.
• Extensive network of influencers, managers, and agents.
• Proficiency across Instagram, Facebook, Pinterest, TikTok, Twitter, and YouTube.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Lead, mentor, and manage the Creator Management team, providing guidance on campaign strategy, execution best practices, negotiation tactics, and creator relationships.
• Oversee the end-to-end execution of creator campaigns, ensuring timely delivery, adherence to brand guidelines, and achievement of campaign objectives, from initial discovery through post-tracking.
• Act as the primary liaison, coordinating with Client Management, Creative, Performance Media, and Strategic Partnerships teams to ensure seamless collaboration and cross-functional alignment on campaign needs and deliverables.
• Manage creator casting, negotiation of fees, and contracting process, leveraging an extensive network of industry contacts to secure optimal partnerships.
• Develop, implement, and refine processes and organizational structures for the Creator Management department, particularly within a startup environment.
• Monitor and analyze campaign performance using online tracking and brand measurement tools, providing insights and ensuring the team integrates data-driven feedback into future strategy.
• Stay current on the latest trends, innovations, and best practices across all major social platforms to inform campaign strategy.
• Maintain meticulous records of creator partnerships, contracts, content schedules, and campaign materials.

Skills

Team leadership

Creator campaigns

Negotiation

Contracting

Stakeholder liaison

Education

Bachelor's degree

Tools

Performance tracking tools

Job description

Influential seeks a seasoned department leader to guide our Creator Management team, overseeing creator casting, negotiation, contracting, and content development across verticals. This role drives end-to-end campaign execution and cross-functional collaboration with Client Management, Creative, Performance Media, and Strategic Partnerships.

You’ll mentor a high-performing team, optimize processes in a startup environment, monitor campaign outcomes with performance tools, and stay ahead of