VP, National Sales & Channel Strategy - Wound Care NPWT

MRA Recruiting Services; United States; Remote; USD 180,000 - 220,000; Full time

Benefits offered by this job

Comprehensive benefits plan

Money Purchase Plan

Generous PTO

Fourteen paid holidays

Job summary

Medaxis LLC is seeking a Vice President of Sales & Channel Strategy to lead the U.S. commercial organization, shape growth, and optimize direct, DME and distribution channels for NPWT and HydroPrep products.

This remote/field-based role reports to the CEO and requires building repeatable processes, forecasting discipline, and strong talent development across acute and non-acute markets. The successful candidate will translate strategy into executable sales playbooks, manage budgets and

Qualifications

• Significant senior commercial leadership experience within wound care and/or NPWT medical devices.
• Direct wound-care experience is required.
• Strong understanding of NPWT commercial models, including capital equipment, disposables, recurring revenue and systems-based selling.

Responsibilities

• Own national revenue, profitability, budget and quota performance across acute and non-acute markets.
• Translate company strategy into segment-specific commercial playbooks covering targeting, access, evaluation, conversion and utilization.
• Establish a disciplined commercial operating cadence with clear metrics, accountability and corrective action when performance falls short.
• Own forecast accuracy and commercial inputs into annual operating plans.
• Manage sales budgets and commercial investments with a focus on profitable growth and return.
• Improve revenue quality through disciplined pricing, product mix, contracting and channel management.
• Assess and strengthen the sales organization across talent, structure, territories, compensation, incentives and capabilities.
• Recruit, retain, coach and develop high-performing commercial talent.
• Create a culture of accountability, urgency, transparency and measurable performance.
• Strengthen pipeline management, account planning, sales process and field execution.
• Remain highly visible in the field and close to customers, sales representatives and channel partners.
• Develop and strengthen relationships with DMEs, distributors, IDNs, GPOs and other strategic partners.
• Build channel strategies that complement and strengthen direct sales execution.
• Negotiate commercially attractive agreements that align partner incentives with growth and profitability objectives.
• Establish partner business reviews and scorecards measuring pipeline, revenue, utilization, commitments and execution.
• Identify opportunities to expand access across both acute and non-acute care environments.
• Collaborate with Marketing on positioning, product launches, evidence requirements and customer insights.
• Bring customer, competitive and field intelligence into company strategy and commercial decision-making.
• Partner with functional leaders to remove barriers to growth and improve execution.
• Build a strong, trusted working relationship with the CEO and Senior Leadership Team.
• Communicate commercial performance, priorities, opportunities and risks clearly to executive leadership and the Board.

Skills

Sales leadership

Channel strategy

Forecasting

Team development

Education

Bachelor's degree in Business

MBA preferred

Job description

Medaxis LLC is seeking a Vice President of Sales & Channel Strategy to lead the U.S. commercial organization, shape growth, and optimize direct, DME and distribution channels for NPWT and HydroPrep products.

This remote/field-based role reports to the CEO and requires building repeatable processes, forecasting discipline, and strong talent development across acute and non-acute markets. The successful candidate will translate strategy into executable sales playbooks, manage budgets and