VP, Member Experience & Loyalty

Crunch Fitness; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Crunch Fitness in Austin, TX is seeking a Vice President of Member Experience to lead the strategic vision for member interactions across 60+ gym locations. The role focuses on delivering a consistent, high-value experience that drives retention and lifetime value, partnering with operations, marketing, and training teams.

The VP will listen to members, translate feedback into action, and apply a loyalty-driven, data-informed approach to improve engagement and overall satisfaction across the

Responsibilities

• Own the member experience: Define what we want members to experience and feel at every stage of their relationship with us
• Drive loyalty and retention: Bring a strong loyalty-marketing lens and data-driven approach to improve the member experience, identifying opportunities to deepen relationships, increase engagement, and give members more reasons to stay
• Listen to members: Ensure we have simple, effective ways to understand what members love, what frustrates them, and why they stay or leave
• Turn feedback into action: Connect what members are telling us to actionable plans to drive change, at individual gyms and across the organization

Job description

Crunch Fitness in Austin, TX is seeking a Vice President of Member Experience to lead the strategic vision for member interactions across 60+ gym locations. The role focuses on delivering a consistent, high-value experience that drives retention and lifetime value, partnering with operations, marketing, and training teams.

The VP will listen to members, translate feedback into action, and apply a loyalty-driven, data-informed approach to improve engagement and overall satisfaction across the