VP, Media Strategy – Remote Leadership

Synchrony; Olde West Chester (OH); Remote; USD 130,000 - 210,000; Full time

Benefits offered by this job

Remote work option

Office hubs access

Job summary

Synchrony seeks a VP of Media Strategy to lead enterprise media planning across paid channels, ensuring the right channel mix, audience approach, and measurement framework to deliver business goals. You will coach a senior team and partner with analytics, activation, and marketing peers to drive ROI.

The role offers remote work options with occasional in-person engagements and hubs. You will influence strategy in a matrixed organization, lead governance, and champion test-and-learn practices

Qualifications

• 11+ years in relevant marketing roles, cross-channel leadership.
• 8+ years building multi-channel digital strategy across paid channels.
• 4+ years of people management across regions.
• Experience with emerging digital media and AI-enabled opportunities.
• Strong analytics, tagging, and measurement capabilities.

Responsibilities

• Lead and develop a senior media strategy team with coaching and direction.
• Own enterprise media strategy and budget stewardship across channels.
• Translate insights into actionable media plans and ROI-focused activations.
• Collaborate with analytics, audience, and activation teams for optimization.
• Present performance, opportunities, and risks to senior stakeholders.

Skills

Multi-channel strategy

People management

Media planning

Budget management

Analytics & measurement

Stakeholder management

Channel mix optimization

Education

Bachelor's degree

Tools

Google Analytics

Tableau

LiveRamp

Job description

Synchrony seeks a VP of Media Strategy to lead enterprise media planning across paid channels, ensuring the right channel mix, audience approach, and measurement framework to deliver business goals. You will coach a senior team and partner with analytics, activation, and marketing peers to drive ROI.

The role offers remote work options with occasional in-person engagements and hubs. You will influence strategy in a matrixed organization, lead governance, and champion test-and-learn practices