VP, Media Strategy

Synchrony; United States; Remoto; USD 130.000 - 210.000; Tempo pieno

Descrizione del lavoro

Synchrony seeks a Vice President of Media Strategy to lead enterprise media planning across channels and drive ROI. You will oversee a high-caliber team, partner with analytics and activation groups, and shape the marketing media mix for Synchrony’s portfolio.

This role requires seasoned leadership, sophisticated measurement, and a strong stakeholder network. You will guide budget stewardship, strategic opportunities, and performance governance while driving innovative, multi-channel campaigns.

Competenze

• Bachelor’s degree or 11+ years of relevant marketing experience.
• 8+ years of experience developing multi-channel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media.
• 4+ years of people management experience, ideally across multiple regions.
• Experience with emerging digital media channels and AI-enabled media opportunities.
• Understanding of the offline media ecosystem is a plus.
• Experience with campaign tracking, tagging, measurement, and analytics tools such as Google Analytics, Tableau, and LiveRamp.
• Strong understanding of KPIs across funnel stages and how to apply them to media planning and optimization.
• Curiosity and passion for media.
• Ability and flexibility to travel for business as required.

Mansioni

• Lead and develop an experienced team of strategists, providing coaching, talent development, and clear direction to build a high-performing media strategy function.
• Establish and maintain a strong cross-functional operating rhythm with internal partners in analytics, audience, channel activation, and performance marketing to ensure alignment, execution discipline, and timely decision-making.
• Own budget stewardship and allocation, ensuring media strategy recommendations reflect business priorities, investment efficiency, and expected ROI.
• Lead development of media strategy in partnership with analytics, audience, and channel teams to ensure effective segmentation, forecasting, activation, optimization, and ROI measurement.
• Translate market research and audience insights into actionable media recommendations and campaign plans.
• Own media plans from strategy through activation, reporting, and optimization.
• Build trusted relationships with internal marketing teams, external clients, and agency partners to ensure effective orchestration and performance.
• Evaluate end-to-end customer journeys across channels and funnel stages to identify opportunities for improvement and growth.
• Drive governance to ensure clear roles, accountability, and consistent execution standards.
• Provide regular executive updates and present performance, opportunities, risks, and strategic recommendations with executive presence.
• Proactively identify, evaluate, and present new media opportunities, innovations, and POVs to stakeholders.
• Collaborate with activation leads to align on channel mix, tactical execution, service offerings, and enterprise-wide solutions.
• Influence and align senior stakeholders in a matrixed organization.
• Promote a test-and-learn mindset by encouraging experimentation, measurement, and iterative optimization across channels and campaigns.
• Champion media innovation and adoption of new capabilities, identifying emerging opportunities and translating them into practical strategies for the business.
• Lead change management and transformation efforts by helping the organization adapt to evolving media capabilities, tools, and operating models.
• Support marketing-related business development and special projects as assigned.

Conoscenze

Multi-channel strategy

People management

Data-driven decisions

AI-enabled media

KPI & analytics

Executive communication

Travel flexibility

Formazione

Bachelor’s degree

Master’s degree preferred

Strumenti

Google Analytics

Tableau

LiveRamp

Descrizione del lavoro

Role Summary/Purpose:

Synchrony has built a world-class Performance Marketing Agency focused on driving results across Synchrony's portfolio of retail and payment partners while delivering best-in-class customer experiences. Within this agency, the Paid Media Team drives growth through data-informed strategies that create meaningful interactions with current and prospective customers. We are seeking a VP, Media Strategy to lead enterprise media strategy across channels and serve as a senior thought partner and advocate for media excellence. This role will oversee digital planning across the marketing ecosystem to ensure the right channel mix, audience approach, and measurement framework to deliver business goals.

We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Lead and develop an experienced team of strategists, providing coaching, talent development, and clear direction to build a high-performing media strategy function.
• Establish and maintain a strong cross-functional operating rhythm with internal partners in analytics, audience, channel activation, and performance marketing to ensure alignment, execution discipline, and timely decision-making.
• Own budget stewardship and allocation, ensuring media strategy recommendations reflect business priorities, investment efficiency, and expected ROI.
• Lead development of media strategy in partnership with analytics, audience, and channel teams to ensure effective segmentation, forecasting, activation, optimization, and ROI measurement.
• Translate market research and audience insights into actionable media recommendations and campaign plans.
• Own media plans from strategy through activation, reporting, and optimization.
• Build trusted relationships with internal marketing teams, external clients, and agency partners to ensure effective orchestration and performance.
• Evaluate end-to-end customer journeys across channels and funnel stages to identify opportunities for improvement and growth.
• Drive governance to ensure clear roles, accountability, and consistent execution standards.
• Provide regular executive updates and present performance, opportunities, risks, and strategic recommendations with executive presence.
• Proactively identify, evaluate, and present new media opportunities, innovations, and POVs to stakeholders.
• Collaborate with activation leads to align on channel mix, tactical execution, service offerings, and enterprise-wide solutions.
• Influence and align senior stakeholders in a matrixed organization.
• Promote a test-and-learn mindset by encouraging experimentation, measurement, and iterative optimization across channels and campaigns.
• Champion media innovation and adoption of new capabilities, identifying emerging opportunities and translating them into practical strategies for the business.
• Lead change management and transformation efforts by helping the organization adapt to evolving media capabilities, tools, and operating models.
• Support marketing-related business development and special projects as assigned.

Qualifications/Requirements:

• Bachelor's degree or, in lieu of degree, high school diploma/GED and 11+ years of relevant marketing experience
• 8+ years of experience developing multi-channel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media
• 4+ years of people management experience, ideally across multiple regions
• Experience with emerging digital media channels and AI-enabled media opportunities
• Understanding of the offline media ecosystem is a plus
• Experience with campaign tracking, tagging, measurement, and analytics tools such as Google Analytics, Tableau, and LiveRamp
• Strong understanding of KPIs across funnel stages and how to apply them to media planning and optimization
• Curiosity and passion for media
• Ability and flexibility to travel for business as required

Desired Characteristics:

• Master's degree preferred
• Experience in financial services, retail, or healthcare
• Experience working in a regulated environment
• 5+ years of agency or marketer-side media strategy experience
• Strong understanding of technical media requirements such as pixels, data integrations, and tagging
• Strong quantitative and analytical skills
• Excellent verbal and written communication skills with the ability to tailor messaging to diverse audiences
• Experience in direct response, lifecycle, and full-funnel campaign execution

Grade/Level: 13

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to m