Strategic Leader, Integrated Media Strategy (Remote)

Care Access; Boston (MA); Sur place; USD 130 000 - 150 000; Plein temps

Avantages offerts par ce poste

PTO & Holidays

Health insurance (medical, dental, and

Vision included

HSA & FSA

HSA employer contribution

Disability insurance

401(k) with company match

Résumé du poste

Care Access is seeking a Senior Manager, Integrated Media Strategy to lead our multi-channel media planning and execution. This role focuses on audience definition, market intelligence, and investment planning to optimize recruitment across research programs.

The ideal candidate will own the media strategy, manage a multi-million-dollar budget, and collaborate with Analytics, CRM, and Clinical Operations to translate insights into actionable, high-impact campaigns. Remote within the U.S.

Qualifications

• 7–9 years in integrated media strategy with healthcare focus.
• Experience leading multi-channel campaigns (paid social, programmatic, search).
• Agency experience and stakeholder management.

Responsabilités

• Lead development of audience segments using multiple data sources.
• Define full-funnel media strategy and investment mix.
• Oversee multi-million dollar media budget and vendor relations.
• Establish measurement plans connecting media to recruitment outcomes.
• Collaborate with Analytics, CRM, and Ops to optimize campaigns.

Connaissances

Healthcare media strategy

Full funnel campaigns

KPIs & optimization

Stakeholder influence

Data analysis

Multi-channel planning

AI tools usage

Formation

Bachelor’s degree in marketing or related field

Outils

MRI

Description du poste

Care Access is seeking a Senior Manager, Integrated Media Strategy to lead our multi-channel media planning and execution. This role focuses on audience definition, market intelligence, and investment planning to optimize recruitment across research programs.

The ideal candidate will own the media strategy, manage a multi-million-dollar budget, and collaborate with Analytics, CRM, and Clinical Operations to translate insights into actionable, high-impact campaigns. Remote within the U.S.