Remote VP, Enterprise Media Strategy

Synchrony; United States; Remote; USD 130,000 - 210,000; Full time

Job summary

Synchrony seeks a Vice President of Media Strategy to lead enterprise media planning across channels and drive ROI. You will oversee a high-caliber team, partner with analytics and activation groups, and shape the marketing media mix for Synchrony’s portfolio.

This role requires seasoned leadership, sophisticated measurement, and a strong stakeholder network. You will guide budget stewardship, strategic opportunities, and performance governance while driving innovative, multi-channel campaigns.

Qualifications

• Bachelor’s degree or 11+ years of relevant marketing experience.
• 8+ years of experience developing multi-channel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media.
• 4+ years of people management experience, ideally across multiple regions.
• Experience with emerging digital media channels and AI-enabled media opportunities.
• Understanding of the offline media ecosystem is a plus.
• Experience with campaign tracking, tagging, measurement, and analytics tools such as Google Analytics, Tableau, and LiveRamp.
• Strong understanding of KPIs across funnel stages and how to apply them to media planning and optimization.
• Curiosity and passion for media.
• Ability and flexibility to travel for business as required.

Responsibilities

• Lead and develop an experienced team of strategists, providing coaching, talent development, and clear direction to build a high-performing media strategy function.
• Establish and maintain a strong cross-functional operating rhythm with internal partners in analytics, audience, channel activation, and performance marketing to ensure alignment, execution discipline, and timely decision-making.
• Own budget stewardship and allocation, ensuring media strategy recommendations reflect business priorities, investment efficiency, and expected ROI.
• Lead development of media strategy in partnership with analytics, audience, and channel teams to ensure effective segmentation, forecasting, activation, optimization, and ROI measurement.
• Translate market research and audience insights into actionable media recommendations and campaign plans.
• Own media plans from strategy through activation, reporting, and optimization.
• Build trusted relationships with internal marketing teams, external clients, and agency partners to ensure effective orchestration and performance.
• Evaluate end-to-end customer journeys across channels and funnel stages to identify opportunities for improvement and growth.
• Drive governance to ensure clear roles, accountability, and consistent execution standards.
• Provide regular executive updates and present performance, opportunities, risks, and strategic recommendations with executive presence.
• Proactively identify, evaluate, and present new media opportunities, innovations, and POVs to stakeholders.
• Collaborate with activation leads to align on channel mix, tactical execution, service offerings, and enterprise-wide solutions.
• Influence and align senior stakeholders in a matrixed organization.
• Promote a test-and-learn mindset by encouraging experimentation, measurement, and iterative optimization across channels and campaigns.
• Champion media innovation and adoption of new capabilities, identifying emerging opportunities and translating them into practical strategies for the business.
• Lead change management and transformation efforts by helping the organization adapt to evolving media capabilities, tools, and operating models.
• Support marketing-related business development and special projects as assigned.

Skills

Multi-channel strategy

People management

Data-driven decisions

AI-enabled media

KPI & analytics

Executive communication

Travel flexibility

Education

Bachelor’s degree

Master’s degree preferred

Tools

Google Analytics

Tableau

LiveRamp

Job description

Synchrony seeks a Vice President of Media Strategy to lead enterprise media planning across channels and drive ROI. You will oversee a high-caliber team, partner with analytics and activation groups, and shape the marketing media mix for Synchrony’s portfolio.

This role requires seasoned leadership, sophisticated measurement, and a strong stakeholder network. You will guide budget stewardship, strategic opportunities, and performance governance while driving innovative, multi-channel campaigns.