VP, Media Product Strategy & Growth (Remote)

Circana; Chicago (IL); Remote; USD 268,000 - 282,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

401(k) plan

Job summary

Circana is seeking a Product Leader, Media to own the strategy and evolution of media- analytics products that help clients plan, measure, and optimize investments. You will connect media exposure, consumer behavior, and business outcomes across channels to improve performance for advertisers, agencies, retailers, and platforms.

Lead cross-functional teams with data science and engineering to operationalize measurement and drive go-to-market success while expanding enterprise data capabilities.

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.

Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana's media product vision with senior clients and industry partners.

Skills

Media experience

Media measurement

AdTech/MarTech

Analytics

Product management

Education

Bachelor's degree or equivalent experience

Job description

Circana is seeking a Product Leader, Media to own the strategy and evolution of media- analytics products that help clients plan, measure, and optimize investments. You will connect media exposure, consumer behavior, and business outcomes across channels to improve performance for advertisers, agencies, retailers, and platforms.

Lead cross-functional teams with data science and engineering to operationalize measurement and drive go-to-market success while expanding enterprise data capabilities.