Vice President, Media Products| US: Remote

Circana; United States; Remote; USD 268,000 - 282,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Circana, a leading provider of AI, data solutions for consumer packaged goods, seeks a Product Leader, Media to own the strategy and evolution of media products that help clients plan, measure, and optimize investments. This role connects media exposure, consumer behavior, and business outcomes across channels to improve performance.

The position requires launching and scaling enterprise data products, executive-level client engagement, and collaboration with data science and engineering teams.

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.
• Experience launching and scaling enterprise data or analytics products.
• Strong commercial and strategic leadership capabilities.
• Executive-level communication and client engagement skills.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana’s media product vision with senior clients and industry partners.

Skills

Media analytics

AdTech

MarTech

Product management

Executive communication

Education

Bachelor's degree

Job description

Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview

The Product Leader, Media will own the strategy and evolution of products that help clients plan, measure, and optimize media investments. This role will connect media exposure, consumer behavior, and business outcomes across channels, delivering solutions that enable advertisers, agencies, retailers, and media partners to improve performance and demonstrate impact.

Job Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana’s media product vision with senior clients and industry partners.

Requirements

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.
• Experience launching and scaling enterprise data or analytics products.
• Strong commercial and strategic leadership capabilities.
• Executive-level communication and client engagement skills.
• Bachelor’s degree or equivalent experience.

Circana Behaviors

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

US Remote

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $268,000 USD to $282,000.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k)to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and ourcandidate privacy notice. Your current employer will not be contacted without your permission.

Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description. This role is subject to AI-assisted screening.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.