Vice President, Media Products| US: Remote

Circana; Chicago (IL); Remote; USD 268,000 - 282,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

401(k) plan

Job summary

Circana is seeking a Product Leader, Media to own the strategy and evolution of media- analytics products that help clients plan, measure, and optimize investments. You will connect media exposure, consumer behavior, and business outcomes across channels to improve performance for advertisers, agencies, retailers, and platforms.

Lead cross-functional teams with data science and engineering to operationalize measurement and drive go-to-market success while expanding enterprise data capabilities.

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.

Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana's media product vision with senior clients and industry partners.

Skills

Media experience

Media measurement

AdTech/MarTech

Analytics

Product management

Education

Bachelor's degree or equivalent experience

Job description

Let's be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth-powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We're a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview

The Product Leader, Media will own the strategy and evolution of products that help clients plan, measure, and optimize media investments. This role will connect media exposure, consumer behavior, and business outcomes across channels, delivering solutions that enable advertisers, agencies, retailers, and media partners to improve performance and demonstrate impact.

Job Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana's media product vision with senior clients and industry partners.

Requirements

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.
• Experience launching and scaling enterprise data or analytics products.
• Strong commercial and strategic leadership capabilities.
• Executive-level communication and client engagement skills.
• Bachelor's degree or equivalent experience.

Circana Behaviors

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

US Remote

The salary range for this role is $268,000 USD to $282,000.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k)to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.