Head of Media Products — Remote Leadership

BuddiesHR; United States; Remote; USD 268,000 - 282,000; Full time

Benefits offered by this job

Bonus pay

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

Circana is seeking a Vice President, Media Products to own the strategy and evolution of media-focused products that help clients plan, measure, and optimize media investments.

This role connects media exposure, consumer behavior, and business outcomes across channels, delivering solutions for advertisers, agencies, retailers, and partners. You will lead cross-functional teams and drive market-ready capabilities with a focus on impact.

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.

Responsibilities

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana’s media product vision with senior clients and industry partners.

Skills

Media/AdTech experience

Executive communication

Strategic leadership

Product management

Client engagement

Education

Bachelor’s degree or equivalent experience

Job description

Circana is seeking a Vice President, Media Products to own the strategy and evolution of media-focused products that help clients plan, measure, and optimize media investments.

This role connects media exposure, consumer behavior, and business outcomes across channels, delivering solutions for advertisers, agencies, retailers, and partners. You will lead cross-functional teams and drive market-ready capabilities with a focus on impact.