Remote VP, Media Products & Strategy

Circana; United States; Remote; USD 268,000 - 282,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401(k) plan

Paid time off

Job summary

Circana, a leading provider of technology, AI, and data solutions, seeks a VP of Media Products to own media strategy across channels and connect media investments to business outcomes. You will drive planning, attribution, and optimization with cross-functional teams, engaging advertisers, agencies, retailers, and platforms.

The role emphasizes executive communication, go-to-market leadership, and scaling enterprise data products, aligning with Circana’s client-focused, inclusive culture and

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding advertiser, agency, retailer, publisher, and platform needs.
• Experience launching and scaling enterprise data or analytics products.
• Strong commercial and strategic leadership capabilities.
• Executive-level communication and client engagement skills.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Define the media product strategy, roadmaps, and investment priorities.
• Lead development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana’s media product vision with senior clients and industry partners.

Job description

Circana, a leading provider of technology, AI, and data solutions, seeks a VP of Media Products to own media strategy across channels and connect media investments to business outcomes. You will drive planning, attribution, and optimization with cross-functional teams, engaging advertisers, agencies, retailers, and platforms.

The role emphasizes executive communication, go-to-market leadership, and scaling enterprise data products, aligning with Circana’s client-focused, inclusive culture and