Remote VP, Media Products — Strategic Media Analytics

Circana; United States; À distance; USD 268 000 - 282 000; Plein temps

Avantages offerts par ce poste

Bonus eligibility

Résumé du poste

Circana, a leading provider of AI, data solutions for consumer packaged goods, seeks a Product Leader, Media to own the strategy and evolution of media products that help clients plan, measure, and optimize investments. This role connects media exposure, consumer behavior, and business outcomes across channels to improve performance.

The position requires launching and scaling enterprise data products, executive-level client engagement, and collaboration with data science and engineering teams.

Qualifications

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management.
• Knowledge of media planning, attribution, incrementality, optimization, and performance measurement.
• Understanding of advertiser, agency, retailer, publisher, and platform needs.
• Experience launching and scaling enterprise data or analytics products.
• Strong commercial and strategic leadership capabilities.
• Executive-level communication and client engagement skills.
• Bachelor’s degree or equivalent experience.

Responsabilités

• Define the media product strategy, roadmap, and investment priorities.
• Lead the development of media planning, measurement, attribution, and optimization capabilities.
• Identify solutions that connect media activity with sales, consumer behavior, and business outcomes.
• Partner with data science and engineering teams to operationalize measurement methodologies.
• Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs.
• Support product commercialization, pricing, packaging, and go-to-market activities.
• Monitor developments across digital, television, social, retail media, and emerging channels.
• Establish performance measures for product adoption, client outcomes, and revenue growth.
• Represent Circana’s media product vision with senior clients and industry partners.

Connaissances

Media analytics

AdTech

MarTech

Product management

Executive communication

Formation

Bachelor's degree

Description du poste

Circana, a leading provider of AI, data solutions for consumer packaged goods, seeks a Product Leader, Media to own the strategy and evolution of media products that help clients plan, measure, and optimize investments. This role connects media exposure, consumer behavior, and business outcomes across channels to improve performance.

The position requires launching and scaling enterprise data products, executive-level client engagement, and collaboration with data science and engineering teams.