VP, Media & Growth Marketing

Dave & Buster's Management Corporation, Inc.; United States; Presencial; USD 192 000 - 274 000; Tempo integral

Resumo da oferta

Dave & Buster's is seeking a growth-focused media leader to own paid and organic search strategy, driving guest acquisition and consideration for both Dave & Buster's and Main Event. You will lead paid media across major channels, optimize against weekly and quarterly goals, and partner closely with the brand, CRM, and store operations to create breakthrough moments.

The role emphasizes AI-enabled analytics, cross-brand collaboration, and hyperlocal activation to drive store visits and

Qualificações

• Experience driving guest acquisition through paid and organic search.
• Understanding of how AI is reshaping search and brand discovery.
• Strong collaboration with brand, CRM, and store operators.

Responsabilidades

• Own paid and organic search strategy to capture active searchers.
• Lead paid media across acquisition funnel (TikTok, Meta, YouTube).
• Drive hyperlocal activation to fill specific stores on weekends.
• Develop and optimize the media mix model against weekly/monthly goals.
• Guide agency plans, budgets, and continuous optimization.
• Incorporate AI and advanced analytics to measure, optimize, and predict.

Conhecimentos

Growth mindset

Search strategy

Acquisition

Collaboration

AI analytics

Descrição da oferta de emprego

Dave & Buster's is seeking a growth-focused media leader to own paid and organic search strategy, driving guest acquisition and consideration for both Dave & Buster's and Main Event. You will lead paid media across major channels, optimize against weekly and quarterly goals, and partner closely with the brand, CRM, and store operations to create breakthrough moments.

The role emphasizes AI-enabled analytics, cross-brand collaboration, and hyperlocal activation to drive store visits and