Vice President, Media

Dave & Buster's Management Corporation, Inc.; United States; Sur place; USD 192 000 - 274 000; Plein temps

Résumé du poste

Dave & Buster's is seeking a growth-focused media leader to own paid and organic search strategy, driving guest acquisition and consideration for both Dave & Buster's and Main Event. You will lead paid media across major channels, optimize against weekly and quarterly goals, and partner closely with the brand, CRM, and store operations to create breakthrough moments.

The role emphasizes AI-enabled analytics, cross-brand collaboration, and hyperlocal activation to drive store visits and

Qualifications

• Experience driving guest acquisition through paid and organic search.
• Understanding of how AI is reshaping search and brand discovery.
• Strong collaboration with brand, CRM, and store operators.

Responsabilités

• Own paid and organic search strategy to capture active searchers.
• Lead paid media across acquisition funnel (TikTok, Meta, YouTube).
• Drive hyperlocal activation to fill specific stores on weekends.
• Develop and optimize the media mix model against weekly/monthly goals.
• Guide agency plans, budgets, and continuous optimization.
• Incorporate AI and advanced analytics to measure, optimize, and predict.

Connaissances

Growth mindset

Search strategy

Acquisition

Collaboration

AI analytics

Description du poste

Job Description: Dave & Buster's and Main Event are two of the most recognized entertainment brands in the country. Nearly everyone already knows who we are. The opportunity in front of us is not awareness. It is consideration. When a guest is deciding where to spend a Friday night, a birthday, or a team celebration, we want to be the choice they land on, and we want to reach them in the moment they are actually looking. That is the heart of this role. We are building a modern media function that turns investment into guests through the door and same-store sales growth we can see quarter after quarter. This is one of the most important leadership roles on our marketing team, and it sits right at the center of how we grow. Media does its best work in partnership. You will work shoulder to shoulder with our brand and creative leaders, because reach without a great idea is wasted, and a great idea that no one sees never gets a chance. When those two come together well, that is how we create breakthrough moments and real business momentum. You will also partner closely with our digital and CRM leader, who owns the website experience, email, SMS, and how we keep existing guests coming back. Both of you report to the CMO, and both of you are working toward the same goal, which is growth. Your focus is bringing new guests in and winning the consideration moment. Theirs is conversion and retention once a guest is in our world. A lot of the magic lives in the seam between the two, and you will help make that handoff feel seamless.

What You Will Lead

• Search as a growth engine. This is central to the role. You will own paid search and organic search strategy, and you will make sure we show up when guests are actively searching and weighing their options. That includes how a brand like ours appears in Google, in AI-driven answer engines such as Gemini, and across a search landscape that is changing fast.
• Winning the consideration moment is the single biggest opportunity in front of us.
• Paid media across the acquisition funnel. You will lead paid social on TikTok, Meta, and YouTube, along with the broader plan that builds reach and brings new guests to both brands.
• Hyperlocal activation. National reach matters, and so does filling a specific store on a specific weekend. You will think about media at both altitudes and connect them.
• The media mix model. You will put it to work against clear weekly, monthly, and quarterly goals, and refine it as the business teaches us more.
• The agency partnership. You will guide the plans, own the budget, and hold our partners to real accountability and continuous optimization.
• Measurement and AI. You will bring AI and advanced analytics into how we measure, optimize, and predict, so we learn faster and invest smarter every week. AI is a core part of how this function works, not a side project.

What We Are Looking For

• You are a media leader who is genuinely energized by growth. You have driven acquisition before, and you can point to the business results your work produced, not just the campaigns you delivered. Search is in your DNA. You understand paid and organic search deeply, you have kept pace with how AI is reshaping the way people find and choose brands, and you know how to turn that into guests through the door.
• You are a real collaborator. You bring a strong point of view and you hold it with humility, because the best ideas come from working closely with creative, with CRM, and with the operators who run our stores. You lift the people around you, and you develop the team you inherit rather than working around them.
• You are curious about the guest. You understand the occasion, the play, and the reason someone chooses us over everything else competing for their time and money. That curiosity shows up in how you segment, target, and reach the right people with the right message, at both the national and local level.

WHAT’S IN IT FOR ME?

Dave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.

• Exclusive discounts on food and games at D&B & Main Event
• Paid Time Off (PTO) that increases with tenure
• 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
• Medical, dental, vision and voluntary benefits
• Part Time/Full Time benefits available
• Sub Benefits: Livongo and Telehealth benefits
• 401k with company match following 6 months of employment
• Buster’s Legacy Fund (Supports Team Members during difficult Times)
• Employee Assistance Program (EAP) Offerings
• Work out facility on-site
• Employee Power Card | Free Video Games

We work hard, play hard and have FUN!

Salary Range: 191600 - 273800

We are an equal opportunity employer and participate in E-Verify in states where required. Dave & Buster’s is different from everywhere else. No two days are ever the same. Time will fly by serving hundreds of people with flexible schedules you can accommodate school or other jobs. Plus your co-workers are awesome!