Associate Director, Media Analytics & Data Science

Publicis Groupe; Chicago, Atlanta, Miami, Birmingham (IL, GA, FL, MI); Hybrid; USD 112.000 - 161.000; Vollzeit

Benefits dieser Stelle

Paid time off

Flexible working arrangements

Work Your World program

Employee resource groups

Zusammenfassung

Razorfish, a Publicis Groupe agency, seeks a strategic Associate Director to lead media analytics and measurement, turning data into actionable insights that drive optimization and growth. You’ll partner with Media, Strategy, and Client teams to elevate analytics beyond reporting.

Hybrid role requiring in-office presence four days a week; you’ll shape outcomes with automation, scalable frameworks, and senior‑level storytelling for a major retail client.

Qualifikationen

• 7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment.
• Strong expertise in paid media measurement, KPIs, and performance optimization across channels.
• Proven ability to translate data into clear insights and actionable recommendations that influence business decisions.
• Experience developing measurement frameworks, learning agendas, and performance strategies.
• Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io).
• Strong communication and storytelling skills with experience presenting to senior partners or clients.
• Ability to lead projects and mentor teams, ensuring delivery of high‑quality, data‑driven outputs.

Aufgaben

• Lead end-to-end media analytics and measurement strategy across campaigns.
• Translate performance data into actionable insights that drive optimization.
• Develop measurement frameworks and learning agendas aligned to goals.
• Deliver audience, competitive, and cross-channel insights to inform strategy.
• Ensure dashboards and outputs are polished, intuitive, and decision-ready.
• Mentor team members to elevate work from reporting to insight generation.

Kenntnisse

Media analytics

Data storytelling

Client leadership

Communication

Mentoring

Tools

CM360

Meta

Adobe GA4

Tableau/Looker

GCP

Funnel.io

Jobbeschreibung

Razorfish, a Publicis Groupe agency, seeks a strategic Associate Director to lead media analytics and measurement, turning data into actionable insights that drive optimization and growth. You’ll partner with Media, Strategy, and Client teams to elevate analytics beyond reporting.

Hybrid role requiring in-office presence four days a week; you’ll shape outcomes with automation, scalable frameworks, and senior‑level storytelling for a major retail client.