Senior VP, Media Strategy & Growth

Publicis Groupe; Atlanta (GA); Hybrid; USD 180,000 - 256,000; Full time

Benefits offered by this job

Paid family care

Tuition assistance

Flexible working arrangements

Work Your World program

Matching Gifts

Job summary

Razorfish is seeking a Senior SVP, Media Strategy and Planning to lead integrated media, audience strategy, and measurement for Retail accounts. Serve as a senior strategic partner to clients and collaborate with subject matter experts to drive media and marketing solutions.

The role requires 15+ years in media strategy, 10+ years in leadership, and a track record of growing major client businesses. Compensation range is provided, with an emphasis on innovative, omnichannel approaches.

Qualifications

• BA/BS, preferably in Marketing, Advertising, Business, or related field.
• 15+ years in digital and traditional media strategy, planning, and business development in an agency.
• 10+ years of staff management, leading teams and strategic vision.
• Proven success leading major client businesses and complex accounts with measurable growth.
• Experience in media pitches and new business wins.
• Experience navigating large organizations; partner with leads to co-develop go-to-market strategies.
• Ability to translate data into actionable business solutions for retail accounts.

Responsibilities

• Serve as trusted advisor to senior client stakeholders, translating challenges into actionable media strategies.
• Lead full media strategy and planning function in collaboration with client teams to ensure targets are met.
• Develop, implement, and drive strategy including media mix modeling, scenario planning, and budget guidance.
• Lead development of communications plans – directing data needs, uncovering insights, defining strategies, and creating inventive connections plans.
• Lead strategic planning across media performance, audience, and measurement with analytics teams, in Retail.
• Bring thought leadership grounded in omni-channel customer experience, managing downstream campaign executions.
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and long-range campaigns.
• Champion the ongoing evolution of the paid strategy discipline to maintain a competitive edge.

Skills

Media strategy

Leadership

Client management

Retail media

Education

BA/BS in Marketing or related field

Job description

Razorfish is seeking a Senior SVP, Media Strategy and Planning to lead integrated media, audience strategy, and measurement for Retail accounts. Serve as a senior strategic partner to clients and collaborate with subject matter experts to drive media and marketing solutions.

The role requires 15+ years in media strategy, 10+ years in leadership, and a track record of growing major client businesses. Compensation range is provided, with an emphasis on innovative, omnichannel approaches.