VP Marketing Strategy & Campaigns

Sitel Corp.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a VP of Marketing Strategy and Campaigns to lead transformative marketing initiatives. This role combines strategic leadership with hands-on execution, focusing on creating compelling market narratives that leverage AI capabilities and operational expertise. You will manage a talented team and collaborate across functions to drive demand and enhance the company's reputation in the CX technology space. If you're passionate about shaping marketing strategies for a global leader during a pivotal time of change, this opportunity is perfect for you.

Qualifications

• 10+ years in B2B marketing with leadership experience.
• Proven success in executing campaigns for technology solutions.

Responsibilities

• Create and implement comprehensive marketing strategies.
• Lead and mentor marketing teams to drive demand generation.

Skills

B2B Marketing

Campaign Development

CX Technology

Team Leadership

Strategic Thinking

Digital Transformation

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Job description

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Job Description:

Overview

The VP Marketing Strategy and Campaigns combines strategic leadership with hands-on execution to position Foundever as a technology-enabled CX solutions provider. You'll create and implement marketing campaigns that translate our AI capabilities, operational expertise, and global delivery into compelling market narratives.

Key Responsibilities

Campaign Strategy & Execution (50%)

Create comprehensive campaign briefs with clear messaging, audience targeting, and deliverables

Develop vertical-specific marketing strategies focused on key industries

Build content frameworks that position Foundever as a CX technology leader

Integrate AI and digital capabilities into compelling market narratives

Implement multi-channel campaigns that drive demand and reputation

Team Leadership (30%)

Directly manage:

Director of Integrated CX Solutions

Campaign Strategy Manager

Market Intelligence Team (multiple analysts)

Set clear objectives and mentor team members

Create a culture that balances strategic thinking with execution

Cross-Functional Collaboration (20%)

Work with Creative to develop campaign assets

Partner with Marketing Operations on campaign implementation

Align with Sales Enablement and Inside Sales on messaging

Collaborate with Product Marketing to integrate technical capabilities

Support Business Development and Account Management to drive growth

Qualifications

10+ years in B2B marketing with 5+ years in leadership roles

Proven success developing and executing campaigns for complex technology solutions

Strong background in CX technology, enterprise software, or digital transformation

Demonstrated ability to translate technical capabilities into compelling narratives

Experience leading marketing teams while maintaining hands-on involvement

Track record of both strategic thinking and tactical implementation

Background outside traditional BPO/contact center industry preferred

Success Measures

• Creation and execution of campaigns that effectively position Foundever's capabilities

• Growth in demand generation and pipeline contribution

• Development of vertical-specific marketing strategies that drive revenue

• Establishment of consistent messaging that differentiates Foundever in the marketplace

• Building a high-performing team focused on both strategy and execution

This position offers the opportunity to drive marketing transformation at a global industry leader during a pivotal time of change.

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About Us

Foundever is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.