PGIM INVESTMENTS - VICE PRESIDENT, DIGITAL MARKETING

PGIM; Newark (NJ); On-site; USD 175,000 - 205,000; Full time

Job summary

An established industry player seeks a dynamic marketing leader to spearhead digital transformation initiatives. This role involves managing a dedicated team to enhance user experiences across digital platforms, leveraging insights and trends to create engaging online environments. The ideal candidate will balance consumer needs with business objectives, collaborating with cross-functional teams to drive innovation. Join a forward-thinking firm that values diversity and inclusion, offering a supportive environment for professional growth and impactful contributions to the financial services landscape.

Benefits

Medical, dental, vision, and life insurance

401(k) plan with company match

Company-funded pension plan

Wellness Programs

Tuition Assistance

Employee Stock Purchase Plan

Paid Time Off (PTO)

Qualifications

• 10 years of experience in digital marketing and leading teams.
• Strong understanding of UX/UI principles and project management.

Responsibilities

• Lead digital transformation efforts for PGIM Investments' web ecosystem.
• Manage projects through the entire lifecycle, ensuring alignment with stakeholders.

Skills

Digital Marketing

User Experience (UX)

User Interface (UI)

Project Management

Communication Skills

Strategic Thinking

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Adobe Experience Manager

SalesForce

Workfront

Jira

Microsoft Office

Job description

A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE

As the Global Asset Management business of Prudential, we're always looking for ways to improve financial services. We're passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world.

We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading global asset managers!

If you're not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that's investing in your future by shaping tomorrow today.

What you will do

PGIM Investments seeks a highly motivated marketing leader to drive our global web site digital transformation efforts. This role entails leading a team responsible for the design, experience and user engagement provided by our web sites and other digital properties. The ideal candidate effectively balances consumer needs with achieving business outcomes. This requires leveraging business insights and relevant digital trends to create compelling user-centric experiences while promoting awareness and engagement. Collaboration with cross-functional teams on the perpetual evaluation and advancement of our marketing technology ecosystem to ensure alignment with business goals is core. The right person will be able to balance customer needs with achieving business outcomes. Reports to the Head of Digital Strategy.

Site Experience :

• Manage the web ecosystem, creating visually appealing, engaging and seamless customer experiences that adhere to company guidelines and leverage UX / UI best practices.
• Manage projects through the entire lifecycle (strategy, content / UX, analytics, SEO and technology) along with securing alignment and approval from primary stakeholders.
• Partner with key stakeholders within PGIM Investments, across PGIM and Prudential entities to design and implement innovative online experiences that complement the sales process.
• Define and track site performance metrics, user feedback, and KPIs to inform ongoing enhancements by identifying trends and opportunities to drive engagement and remove journey friction.
• Leverage the corporate digital style guide to tailor personalized experiences in harmony with serving the needs of our target markets.

Platform and Systems :

• Champion existing and new technologies, software and systems that support the PGIM Investments web ecosystem.
• Contribute to business case development for strategic investments in digital marketing channels.

Strategic Marketing :

• Stay current with competitive digital landscapes within and outside our industry.
• Be forward-thinking in finding solutions to emerging digital client needs.
• Partner proactively with content, marketing and channel marketing teams to execute marketing programs to attract, convert, upsell and engage audiences.
• Develop strategies and manage the execution of A / B / multivariate tests (content / UX, QA and analysis) with our third-party testing platform

Leadership :

• Skilled leader who manages and mentors a global team of direct and indirect reports.
• Able to navigate complex and ambiguous challenges, adapt quickly, and manage risk.
• Honed presentation skills with the ability to influence people at different levels of management to drive consensus.

What you can expect

• 10 years of professional digital marketing work experience, including digital / tech, company / agency.
• Working experience with Enterprise Content Management Platforms - Adobe Experience Manager is preferred.
• History of leading high-performing teams.
• Developed sense of UX / UI, with a record of building great products
• In-depth knowledge of omnichannel marketing and underlying technologies.
• Experience integrating and managing digital marketing platforms (SalesForce and Adobe experience is a plus).
• Experience defining web analytics strategies to generate clear and actionable insights.
• Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into actionable deliverables.
• Familiar with Scrum or other Agile development practices.
• Proficient in Microsoft Office products, Adobe products, and workflow solutions.
• Experience with project management / workflow tools (e.g. Workfront and Jira).
• Familiarity with ADA guidelines is a plus.
• Experience working in highly regulated industries a plus (finance, pharma, etc.)

What you will bring

• Strong written and verbal communication skills : clear, concise, persuasive, credible, proactive and professional.
• Strategic thinking - rationalize context, relevancy, impact and resources.
• Ability to align business goals with digital best practices.
• Effective business partner and collaborator.
• Ability to prioritize work effectively and manage multiple projects at any given time.
• Ability to effectively work both independently and collaboratively.
• PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

What we offer you

• Medical, dental, vision, life insurance and PTO (Paid Time Off)
• 401(k) plan with generous company match (up to 4%)
• Company-funded pension plan
• Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
• Work / Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional health, and career development.
• Tuition Assistance to help finance traditional college enrollment, approved degrees, many accredited certificate programs, and industry designations.

To find out more about our Total Reward package, visit Work Life Balance | Prudential Careers

Note : Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $175,000 to $205,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and / or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

About PGIM Investments

About PGIM - Global Asset Management

PGIM is the global asset management business of Prudential Financial, Inc. (NYSE : PRU), a leading global investment manager with nearly US$1.27 trillion in assets under management as of June 30th, 2023 With offices in 18 countries, PGIM's businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate and alternatives.

With a history dating back 145 years, and experience through more than 30 market cycles, PGIM takes a long-term view, not only in our investment philosophy, but also in how we develop our talent. We want to see our employees excel from their first day with the firm and throughout their tenure with PGIM. We will inspire you, support you, and help you reach your greatest personal and professional aspirations. If PGIM sounds like the place for you, join us. For more information about PGIM, visit PGIM.com.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Our Commitment to Diversity, Equity, and Inclusion

Prudential Financial, Inc. is focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don't just accept difference-we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

What we offer you :

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work / Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan : Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process, please email [emailprotected] .

If you are experiencing a technical issue with your application or an assessment, please email [emailprotected] to request assistance.

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