VP Marketing Strategy & Campaigns

Sitel Group; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as the VP of Marketing Strategy and Campaigns, where you'll lead the charge in transforming marketing efforts for a global leader in customer experience. This role combines strategic leadership with hands-on execution, empowering you to create and implement impactful marketing campaigns that highlight cutting-edge AI capabilities and operational expertise. You'll work closely with a talented team, fostering a culture of innovation and collaboration while driving demand generation and establishing compelling narratives that resonate in the marketplace. If you're ready to make a significant impact in a pivotal role, this opportunity is for you.

Qualifications

• 10+ years in B2B marketing with 5+ years in leadership roles.
• Proven success in developing campaigns for technology solutions.

Responsibilities

• Create comprehensive campaign briefs with clear messaging.
• Directly manage marketing team and mentor members.
• Collaborate with cross-functional teams for campaign success.

Skills

B2B Marketing

Campaign Execution

CX Technology

Digital Transformation

Leadership

Education

Bachelor's Degree in Marketing or related field

Job description

Overview

The VP Marketing Strategy and Campaigns combines strategic leadership with hands-on execution to position Foundever as a technology-enabled CX solutions provider. You'll create and implement marketing campaigns that translate our AI capabilities, operational expertise, and global delivery into compelling market narratives.

Key Responsibilities

Campaign Strategy & Execution (50%)

Create comprehensive campaign briefs with clear messaging, audience targeting, and deliverables

Develop vertical-specific marketing strategies focused on key industries

Build content frameworks that position Foundever as a CX technology leader

Integrate AI and digital capabilities into compelling market narratives

Implement multi-channel campaigns that drive demand and reputation

Team Leadership (30%)

Directly manage:

Director of Integrated CX Solutions

Campaign Strategy Manager

Market Intelligence Team (multiple analysts)

Set clear objectives and mentor team members

Create a culture that balances strategic thinking with execution

Cross-Functional Collaboration (20%)

Work with Creative to develop campaign assets

Partner with Marketing Operations on campaign implementation

Align with Sales Enablement and Inside Sales on messaging

Collaborate with Product Marketing to integrate technical capabilities

Support Business Development and Account Management to drive growth

Qualifications

10+ years in B2B marketing with 5+ years in leadership roles

Proven success developing and executing campaigns for complex technology solutions

Strong background in CX technology, enterprise software, or digital transformation

Demonstrated ability to translate technical capabilities into compelling narratives

Experience leading marketing teams while maintaining hands-on involvement

Track record of both strategic thinking and tactical implementation

Background outside traditional BPO/contact center industry preferred

Success Measures

• Creation and execution of campaigns that effectively position Foundever's capabilities

• Growth in demand generation and pipeline contribution

• Development of vertical-specific marketing strategies that drive revenue

• Establishment of consistent messaging that differentiates Foundever in the marketplace

• Building a high-performing team focused on both strategy and execution

This position offers the opportunity to drive marketing transformation at a global industry leader during a pivotal time of change.

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About Us

Foundever is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.