VP Marketing Strategy & Campaigns

Sitel Corp.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player seeks a VP of Marketing Strategy and Campaigns to lead transformative marketing efforts. This role combines strategic leadership with hands-on execution, focusing on creating compelling market narratives that highlight cutting-edge AI capabilities. You will develop vertical-specific marketing strategies and manage a high-performing team, driving demand generation and establishing consistent messaging. This is a unique opportunity to shape marketing transformation at a global leader in the customer experience sector during a pivotal time of change.

Qualifications

• 10+ years in B2B marketing with 5+ years in leadership roles.
• Proven success developing campaigns for complex technology solutions.

Responsibilities

• Create comprehensive campaign briefs with clear messaging and audience targeting.
• Implement multi-channel campaigns that drive demand and reputation.

Skills

B2B Marketing

Campaign Development

CX Technology

Leadership

Strategic Thinking

Digital Transformation

Job description

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The VP Marketing Strategy and Campaigns combines strategic leadership with hands-on execution to position Foundever as a technology-enabled CX solutions provider. You'll create and implement marketing campaigns that translate our AI capabilities, operational expertise, and global delivery into compelling market narratives.

Key Responsibilities

Create comprehensive campaign briefs with clear messaging, audience targeting, and deliverables

Develop vertical-specific marketing strategies focused on key industries

Build content frameworks that position Foundever as a CX technology leader

Integrate AI and digital capabilities into compelling market narratives

Implement multi-channel campaigns that drive demand and reputation

Directly manage:

Director of Integrated CX Solutions

Set clear objectives and mentor team members

Create a culture that balances strategic thinking with execution

Cross-Functional Collaboration (20%)

Work with Creative to develop campaign assets

Partner with Marketing Operations on campaign implementation

Align with Sales Enablement and Inside Sales on messaging

Collaborate with Product Marketing to integrate technical capabilities

Support Business Development and Account Management to drive growth

Qualifications

10+ years in B2B marketing with 5+ years in leadership roles

Proven success developing and executing campaigns for complex technology solutions

Strong background in CX technology, enterprise software, or digital transformation

Demonstrated ability to translate technical capabilities into compelling narratives

Experience leading marketing teams while maintaining hands-on involvement

Track record of both strategic thinking and tactical implementation

Background outside traditional BPO/contact center industry preferred

Success Measures

Creation and execution of campaigns that effectively position Foundever's capabilities

Growth in demand generation and pipeline contribution

Development of vertical-specific marketing strategies that drive revenue

Establishment of consistent messaging that differentiates Foundever in the marketplace

Building a high-performing team focused on both strategy and execution

This position offers the opportunity to drive marketing transformation at a global industry leader during a pivotal time of change.

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About Us

Foundever is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.