VP Marketing: Data-Driven Ad-Tech for Life Sciences

Veeva Systems, Inc.; New York (NY); On-site; USD 175,000 - 275,000; Full time

Benefits offered by this job

Medical, dental, vision, and basiclife

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is seeking a Vice President of Marketing for Crossix to shape how our Measurement and Audience offerings are positioned in a dynamic market. Based in New York, you will lead a lean team of product and field marketing professionals and partner closely with Sales, Product, and Strategy to drive alignment.

You will own overarching product messaging, lead annual marketing planning and flagship events, build a multi-channel content engine, and create targeted go-to-market programs to

Qualifications

• 10+ years of B2B marketing experience with 5+ years leading marketing teams.
• Strong background in product marketing at ad-tech or media companies.
• Demonstrated capability to translate complex technical capabilities into clear, concise messaging and thought leadership.
• Proven track record of launching go-to-market programs.
• Exceptional collaboration and leadership with Sales, Strategy, and Product teams.
• May be required to work on-site in the office on an as-needed basis.

Responsibilities

• Own overarching product positioning and value propositions across Crossix’s Measurement and Audience product lines.
• Lead annual marketing planning and execution, including flagship events.
• Build and scale a multi-channel content engine to elevate market presence and adapt assets for sub-segments.
• Create targeted go-to-market programs for new product offerings and innovations.
• Empower sales with high-impact messaging, enablement materials, and competitive intelligence tools.
• Translate customer success stories into reference assets and impactful programs.
• Lead, mentor, and retain a high-performing team of product and field marketing professionals.
• Partner with Crossix leadership to ensure strategic alignment and cross-functional execution.

Skills

B2B marketing

Marketing leadership

Product marketing

Messaging & positioning

Go-to-market

Sales collaboration

Tools

Marketo

Salesforce

HubSpot

Job description

Veeva Systems is seeking a Vice President of Marketing for Crossix to shape how our Measurement and Audience offerings are positioned in a dynamic market. Based in New York, you will lead a lean team of product and field marketing professionals and partner closely with Sales, Product, and Strategy to drive alignment.

You will own overarching product messaging, lead annual marketing planning and flagship events, build a multi-channel content engine, and create targeted go-to-market programs to